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Long-Lasting Eco Yoga Mats

Clean the Sky - Positive Eco Trends & Breakthroughs

The Manduka BlackMatPRO is Perfect for Yoga and Environment Lovers

— July 10, 2013 — Lifestyle
Yoga has been the workout to do for the last few years, and with the Manduka BlackMatPRO, you’ll be able to keep on posing. There will no longer be a fear that your mat will not be able to live up to your moves, because this one will be outlasting even the most experienced Yogi.

The Manduka BlackMatPRO is superior because of the construction and the concern for the environment. The mat is constructed out of eco-certified PVC. In order to be eco-certified, the manufacturing company needs to adhere by certain guidelines, such as emissions-free manufacturing. It is because of this process that the quality of the material is so high. This is a lifetime guaranteed product and Drishti (the company who makes the mat) assumes it will last up to 100 years. Another major benefit would be the texture; it is soft but not squishy. This means that while you will not feel the hard floor underneath, your mat will also support you. This is truly a mat that will finally be able to keep up with you.
Trend Themes
1. Eco-certified Fitness Products - As consumers place higher value on sustainability, there is an opportunity for fitness companies to create more eco-friendly products with the aim of reducing the industry's carbon footprint and appeal to conscious consumers.
2. Durable Fitness Equipment - The trend of creating long-lasting fitness equipment with lifetime guarantees like the Manduka BlackMatPRO poses an opportunity for manufacturers to increase customer loyalty and offer sustainable products that can help save money on equipment purchases over time.
3. Texture-enhancing Fitness Gear - The development of fitness equipment like the Manduka BlackMatPRO that has a soft yet supportive texture presents opportunities for manufacturers to explore new methods of enhancing the comfort and effectiveness of the things used in fitness routines.
Industry Implications
1. Sporting Goods - Sporting goods companies should consider introducing eco-certified fitness products to market and launching initiatives to promote sustainable practices in production that benefit consumers and the environment.
2. Fitness Facilities - Gym and fitness studio owners should consider investing in long-lasting, eco-friendly fitness equipment like the Manduka BlackMatPRO, which helps to reduce long term expenses and appeal to clientele who place high value on sustainable practices.
3. Yoga and Wellness - Yoga and wellness brands should develop fitness gear that not only serves the intended purpose, but also addresses consumer demands for comfort, sustainability, and durability, like the Manduka BlackMatPRO, which offers a soft yet supportive texture along with a lifetime guarantee.
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