Ideas
Explore the world's #1 largest database of ideas and innovations, with 477,692 inspiring examples.
Trend Reports
Discover why 1,285 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,285 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 477,692 cutting edge ideas.

Long-Lasting Eco Yoga Mats

Clean the Sky - Positive Eco Trends & Breakthroughs

The Manduka BlackMatPRO is Perfect for Yoga and Environment Lovers

— July 10, 2013 — Lifestyle
Yoga has been the workout to do for the last few years, and with the Manduka BlackMatPRO, you’ll be able to keep on posing. There will no longer be a fear that your mat will not be able to live up to your moves, because this one will be outlasting even the most experienced Yogi.

The Manduka BlackMatPRO is superior because of the construction and the concern for the environment. The mat is constructed out of eco-certified PVC. In order to be eco-certified, the manufacturing company needs to adhere by certain guidelines, such as emissions-free manufacturing. It is because of this process that the quality of the material is so high. This is a lifetime guaranteed product and Drishti (the company who makes the mat) assumes it will last up to 100 years. Another major benefit would be the texture; it is soft but not squishy. This means that while you will not feel the hard floor underneath, your mat will also support you. This is truly a mat that will finally be able to keep up with you.
Trend Themes
1. Eco-certified Fitness Products - As consumers place higher value on sustainability, there is an opportunity for fitness companies to create more eco-friendly products with the aim of reducing the industry's carbon footprint and appeal to conscious consumers.
2. Durable Fitness Equipment - The trend of creating long-lasting fitness equipment with lifetime guarantees like the Manduka BlackMatPRO poses an opportunity for manufacturers to increase customer loyalty and offer sustainable products that can help save money on equipment purchases over time.
3. Texture-enhancing Fitness Gear - The development of fitness equipment like the Manduka BlackMatPRO that has a soft yet supportive texture presents opportunities for manufacturers to explore new methods of enhancing the comfort and effectiveness of the things used in fitness routines.
Industry Implications
1. Sporting Goods - Sporting goods companies should consider introducing eco-certified fitness products to market and launching initiatives to promote sustainable practices in production that benefit consumers and the environment.
2. Fitness Facilities - Gym and fitness studio owners should consider investing in long-lasting, eco-friendly fitness equipment like the Manduka BlackMatPRO, which helps to reduce long term expenses and appeal to clientele who place high value on sustainable practices.
3. Yoga and Wellness - Yoga and wellness brands should develop fitness gear that not only serves the intended purpose, but also addresses consumer demands for comfort, sustainability, and durability, like the Manduka BlackMatPRO, which offers a soft yet supportive texture along with a lifetime guarantee.
1.3
Score
Popularity
Activity
Freshness