Joseph Holt Debuts the Limited-Edition Stripped 'Manchester Bee Glass'
Grace Mahas — August 2, 2019 — Marketing
References: joseph-holt & thedrum
By combining two of Manchester's iconic symbols, bees and beer, Joseph Holt Brewery unveiled its newest stripped pint glass -- the Manchester Bee Glass. According to Joseph Holt's website, the worker bee is a symbol of the city's Industrial Revolution history, where factories were nicknamed as beehives thanks to their industrious environment.
The limited-edition glass was created by advertising agency Cheetham Bell to tap into the spirit of the city and pay homage to the renowned brewery. At first glance, the Manchester Bee Glass appears to be striped black and clear, but once the pint is filled with, the yellow of the beer replicates the iconic black and yellow stripes of the worker bee.
The limited-edition glass can be purchased at participating Joseph Holt pubs while supplies last.
The limited-edition glass was created by advertising agency Cheetham Bell to tap into the spirit of the city and pay homage to the renowned brewery. At first glance, the Manchester Bee Glass appears to be striped black and clear, but once the pint is filled with, the yellow of the beer replicates the iconic black and yellow stripes of the worker bee.
The limited-edition glass can be purchased at participating Joseph Holt pubs while supplies last.
Trend Themes
1. Limited-edition Glassware - Opportunity for breweries and beverage companies to create unique and collectible glassware as a marketing strategy.
2. Local Symbol Integration - Opportunity for businesses to incorporate local symbols or icons into their products or branding to resonate with consumers on a regional level.
3. Thematic Product Pairing - Opportunity for brands to combine two related themes or concepts into a single product, creating a distinctive and memorable offering.
Industry Implications
1. Brewing - Disruptive innovation opportunity for breweries to experiment with innovative glassware designs that enhance the drinking experience and engage customers.
2. Advertising and Marketing - Opportunity for advertising agencies to create unique and symbolic products that connect with consumers and strengthen brand identity.
3. Hospitality and Food Service - Opportunity for bars, pubs, and restaurants to offer limited-edition glassware that enhances the overall dining experience and attracts customers.
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