Mallow Puffs Come in Three Delicious Flavor Options
Michael Hemsworth — September 25, 2019 — Marketing
References: mallowpuffs & conveniencestore
The Belgian Mallow Puffs are set to be widely available in the UK thanks to distribution expansion that will include convenience stores and beyond to help make them as accessible as possible.
The certified vegan snacks are made with vegan marshmallow that has been covered in rich Belgian chocolate to make them appealing to consumers seeking out a sweet treat that's free of animal ingredients. The product comes in three flavor options including Salted Caramel, Vanilla Bean and Raspberry, which are all packaged in a resealable pouch to let shoppers save the remainder for later indulgence.
Co-Founder and Marketing Manger at Baru Nv Gunther D'hondt commented on the Mallow Puffs saying, "Although our marshmallows were already natural, gelatin has always been the elephant in the room. You shouldn’t have to worry about sustainability and animal wellbeing while enjoying your favorite treat. The gelatin needed to go but the puffiness needed to stay. That turned out to be the biggest challenge. We finally hit the spot! We then dunked these mallows in Belgian dark chocolate and came up with what we think is the perfect mix of taste and bounce.”
The certified vegan snacks are made with vegan marshmallow that has been covered in rich Belgian chocolate to make them appealing to consumers seeking out a sweet treat that's free of animal ingredients. The product comes in three flavor options including Salted Caramel, Vanilla Bean and Raspberry, which are all packaged in a resealable pouch to let shoppers save the remainder for later indulgence.
Co-Founder and Marketing Manger at Baru Nv Gunther D'hondt commented on the Mallow Puffs saying, "Although our marshmallows were already natural, gelatin has always been the elephant in the room. You shouldn’t have to worry about sustainability and animal wellbeing while enjoying your favorite treat. The gelatin needed to go but the puffiness needed to stay. That turned out to be the biggest challenge. We finally hit the spot! We then dunked these mallows in Belgian dark chocolate and came up with what we think is the perfect mix of taste and bounce.”
Trend Themes
1. Vegan Marshmallow Treats - There is a growing demand for vegan-friendly desserts, so companies can invest in creating plant-based versions of popular treats.
2. Sustainability in Snacks - Consumers are increasingly aware of the environmental impact of their food choices, so companies can explore the use of sustainable packaging and ingredients for snacks.
3. Convenient Packaged Desserts - Shoppers are looking for easy-to-grab snacks that they can enjoy on the go, so companies can offer resealable and portable packaging options for desserts.
Industry Implications
1. Food Manufacturing - Food manufacturing companies can develop their own line of vegan-friendly snacks to meet the growing demand for plant-based products.
2. Confectionery - Confectionery companies can invest in sustainable packaging and plant-based ingredients to appeal to eco-conscious consumers who still want sweet treats.
3. Convenience Stores - Convenience stores can stock up on convenient and portable snack options like the Mallow Puffs to meet the needs of shoppers on the go.
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