This Male Makeup Editorial is Artistic and Visually Bold
Jana Pijak — April 20, 2015 — Fashion
References: i-d.vice & beautyscene.net
Photographer Richard Burbridge captures i-D Magazine's male makeup feature, titled 'Wear Your Beliefs Where We Can See Them.' The fashion story features theatrical cosmetics and is featured in the publication's Spring 2015 issue. The magazine's latest instalment is titled 'The Activist' and features models Roberto Sipos, Abel van Oeveren, Melina Gesto and others.
Lucy Ewing is in charge of this editorial's styling that includes accessories made from discarded materials. From toy hats to garbage crowns, these pieces are imaginative and make a statement when worn.
Hair styling for this editorial is the work of Recine while the shoot's male makeup looks are created by beauty artist Isamaya Ffrench. Overall, this story celebrates self-expression and illustrates the cosmetic industry's recent focus on conceptual artistry.
Lucy Ewing is in charge of this editorial's styling that includes accessories made from discarded materials. From toy hats to garbage crowns, these pieces are imaginative and make a statement when worn.
Hair styling for this editorial is the work of Recine while the shoot's male makeup looks are created by beauty artist Isamaya Ffrench. Overall, this story celebrates self-expression and illustrates the cosmetic industry's recent focus on conceptual artistry.
Trend Themes
1. Theatrical Cosmetics - The rise of theatrical cosmetics creates opportunities for makeup brands to add conceptual artistry to their product offerings.
2. Self-expression - Increasing demand for self-expression in fashion creates opportunities for cosmetics brands to position themselves as a tool for personal style.
3. Upcycling - The use of discarded materials in accessories and fashion offers opportunities for brands to position themselves as socially responsible and appeal to eco-conscious consumers.
Industry Implications
1. Cosmetics - The use of makeup as a tool for self-expression and conceptual artistry offers opportunities for cosmetics brands to differentiate themselves from competitors and appeal to younger, trend-focused consumers.
2. Fashion - Trends towards self-expression in fashion and the use of upcycled materials offer opportunities for clothing brands to appeal to consumers who prioritize sustainability and uniqueness in their style choices.
3. Photography - The rise of visually striking editorial shoots featuring unique makeup looks creates opportunities for photography businesses to collaborate with beauty brands and fashion magazines.
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