The 'Malcolm York' Chart Explains Social Media User Engagement
Sarah Nazim — July 18, 2012 — Social Media
References: malcolmyork & edgeofdigitalculture
This infographic by 'Malcolm York' looks at Facebook's statistics prior to the Initial Public Offering.
According to this chart, there are 125 billion friendships on Facebook, and of those users, roughly 2 billion likes are shared per day, and 1 billion comments are made. There are 901 million monthly active users and 526 million daily users, a good portion of which access the site through a mobile device. Surprisingly there are more "likes" that take place than photo sharing.
The chart indicates that 36 percent of user penetration comes from Chile, Turkey and Venezula, while 26 percent comes from India, the United Kingdom and the United States. The other 39 percent of users reside in Brazil, Germany, Japan, Russia and South Korea.
This infographic by the 'Intuit' blog provides crucial information for marketers when devising social strategies.
According to this chart, there are 125 billion friendships on Facebook, and of those users, roughly 2 billion likes are shared per day, and 1 billion comments are made. There are 901 million monthly active users and 526 million daily users, a good portion of which access the site through a mobile device. Surprisingly there are more "likes" that take place than photo sharing.
The chart indicates that 36 percent of user penetration comes from Chile, Turkey and Venezula, while 26 percent comes from India, the United Kingdom and the United States. The other 39 percent of users reside in Brazil, Germany, Japan, Russia and South Korea.
This infographic by the 'Intuit' blog provides crucial information for marketers when devising social strategies.
Trend Themes
1. User Engagement on Social Media - The data shows that Facebook users heavily engage with the platform through likes and comments, indicating a trend of high user engagement across social media platforms.
2. Mobile Access to Social Media - A significant portion of Facebook's user base accesses the platform through mobile devices, indicating a trend of increasing mobile usage in accessing social media platforms.
3. Global User Penetration on Social Media - Facebook's user base spans across multiple regions, indicating a trend of increasing global usage and varied market opportunities for social media platforms.
Industry Implications
1. Social Media Marketing - Marketers can take advantage of high user engagement on social media platforms and develop strategies that encourage interactions between users and brands.
2. Mobile Technology - With a significant portion of Facebook users accessing the platform through mobile devices, the mobile technology industry can develop innovative solutions that improve user experiences and increase engagement on social media platforms.
3. Global Marketing - The data shows that Facebook has a global user base, indicating opportunities for marketing firms to develop targeted campaigns that are tailored to each region's cultural differences and language barriers.
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