'Making of Orto Bikes' Video Shows 20 Artists, 20 Bikes in 10 Days
Senduran Bhakthakumaran — March 27, 2012 — Art & Design
References: vimeo & notcot.org
Bicycle manufacturing is now seen as a form of modern design, which is furthered by projects like 'Making of Orto Bikes,' which briefly documents the progression of 20 artists turning 20 tattered cycles into art within a 10-day span. Of course, the task was accomplished with flying colors, and many of said colors were used in eccentric designs involving netted designs and even wheels that represented the solar system.
As shown in the video, the artists managed to take on the task and create a line of bicycles that would surely turn heads if driven down any lane and could even secure a place in several galleries. The Making of Orto Bikes video is a must watch for all types of cycle-lovers.
As shown in the video, the artists managed to take on the task and create a line of bicycles that would surely turn heads if driven down any lane and could even secure a place in several galleries. The Making of Orto Bikes video is a must watch for all types of cycle-lovers.
Trend Themes
1. Bicycle Artistry - The trend of turning old bicycles into works of art is on the rise, creating opportunities for artists to showcase their creativity and transform discarded bikes.
2. Upcycled Design - The concept of upcycling in bicycle manufacturing is gaining popularity, offering an innovative approach to sustainable and environmentally friendly design.
3. Creative Manufacturing - The process of transforming bicycles into unique and visually appealing pieces demonstrates the potential for creative manufacturing techniques in the cycling industry.
Industry Implications
1. Art Galleries - Art galleries can capitalize on the trend of bicycle artistry by featuring exhibitions and installations that showcase these unique creations, attracting art enthusiasts and cycling enthusiasts alike.
2. Eco-friendly Manufacturing - The bicycle manufacturing industry can explore opportunities in upcycled design, utilizing sustainable materials and manufacturing methods to cater to environmentally conscious consumers.
3. Creative Marketing - Companies in the cycling industry can leverage the trend of creative manufacturing to develop innovative marketing campaigns that highlight the artistic and unique aspects of their bicycle designs.
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