The Maki Oh AW12 Catalog is Ladylike With a Touch of the African Culture
Meghan Young — November 12, 2011 — Fashion
References: maki-oh & lifelounge.au
The Maki Oh AW12 collection is as subdued and whimsical as the lookbook is. Filled with muted pastels and quirky details, the designs are definitely made for the hipster sophisticate who likes to stand out in a crowd without completely alienating herself. In fact, the Maki Oh AW12 collection features that ladylike quality thanks to the repetitive use of sheer fabrics and silks that is pretty prevalent in the fashion industry right now.
Interestingly enough, although the Maki Oh AW12 collection is very feminine, it isn't completely caught up in the floral and pastel theme. Instead, it has a strong sense of identity, specifically the African culture. The patterns have a very indigenous aesthetic to them, spicing the entire line up beautifully. It also falls into Maki Oh's desire to challenge the traditional notions of beauty.
Interestingly enough, although the Maki Oh AW12 collection is very feminine, it isn't completely caught up in the floral and pastel theme. Instead, it has a strong sense of identity, specifically the African culture. The patterns have a very indigenous aesthetic to them, spicing the entire line up beautifully. It also falls into Maki Oh's desire to challenge the traditional notions of beauty.
Trend Themes
1. Muted Floral Lookbooks - Explore the trend of muted floral lookbooks that add a touch of whimsy while maintaining a sophisticated aesthetic.
2. Hipster Sophistication - Discover how the Maki Oh AW12 collection caters to the hipster sophisticate, offering unique designs that stand out without alienation.
3. Challenging Beauty Standards - Explore Maki Oh's mission to challenge traditional notions of beauty through their African-inspired designs.
Industry Implications
1. Fashion - The fashion industry can infuse muted floral patterns into their lookbooks to appeal to a wider audience while maintaining a sense of sophistication.
2. African-inspired Fashion - The African-inspired fashion industry can take inspiration from Maki Oh's designs to create collections that celebrate the continent's unique aesthetic.
3. Creative Marketing and Branding - Brands can use the concept of hipster sophistication to target a niche audience and differentiate themselves in the market.
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