MAC Defies Odds and Turns Makeup into the Focus on the Runway
Rainer Takahashi — September 17, 2009 — Fashion
References: maccosmetics & nymag
Makeup has always been highly associated with the fashion industry; it is no surprise to see makeup artists bustling behind the scenes at fashion shows. In most cases, makeup is seen as secondary to the clothing on the runways, but Chantel Miller of MAC Cosmetics defied this norm recently at the Rodarte Spring/Summer 2010 show.
Miller, a senior artist, in collaboration with designers Kate and Laura Mulleavy, created full-sleeve, half-sleeve, and neck tattoo designs meant to evoke the feeling of a futuristic tribe. To put in context the type of dedication it takes, it took Miller and 40 artists four hours to prepare all the models before the show using only MAC cosmetics and brushes.
Miller, a senior artist, in collaboration with designers Kate and Laura Mulleavy, created full-sleeve, half-sleeve, and neck tattoo designs meant to evoke the feeling of a futuristic tribe. To put in context the type of dedication it takes, it took Miller and 40 artists four hours to prepare all the models before the show using only MAC cosmetics and brushes.
Trend Themes
1. Makeup Tattoos - Opportunity for creating innovative makeup designs that mimic tattoos as a form of self-expression.
2. Fashion Industry Collaboration - Potential for makeup artists to collaborate with fashion designers in creating unique and artistic runway looks.
3. Futuristic Makeup - Rise in demand for futuristic and avant-garde makeup styles that push the boundaries of traditional cosmetics.
Industry Implications
1. Cosmetics - Disruptive innovation opportunity for cosmetics companies to develop makeup products specifically designed for creating tattoo-like effects.
2. Fashion - Opportunity for fashion industry professionals to explore the integration of makeup as a primary focus on the runway.
3. Beauty Services - Potential for beauty service providers to offer makeup tattoo services as a unique and trendy option for customers.
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