This Makeup Cleanser from Ciate is Branded as a 'Makeup Melter'
Laura McQuarrie — September 7, 2016 — Fashion
References: us.ciatelondon
It's common to find makeup cleanser products that take the form of liquid solutions or pad wipes, but this makeup remover product from Ciate sets itself apart from the rest as a nourishing balm that comes in a small pot.
The 'Makeup Melter' is an oil-free balm made with a base of murumuru seed butter and Vitamin E that boasts an "balm-to-oil formula" that removes makeup, while also nourishing skin with its rich ingredients. The balm is capable of removing waterproof mascara, but at the same time, takes care not to strip the skin of healthy oils.
In the form of a balm, this novel makeup remover product appeals to many women who are now looking for simple products that are able to add more value to their beauty routine with a single application.
The 'Makeup Melter' is an oil-free balm made with a base of murumuru seed butter and Vitamin E that boasts an "balm-to-oil formula" that removes makeup, while also nourishing skin with its rich ingredients. The balm is capable of removing waterproof mascara, but at the same time, takes care not to strip the skin of healthy oils.
In the form of a balm, this novel makeup remover product appeals to many women who are now looking for simple products that are able to add more value to their beauty routine with a single application.
Trend Themes
1. Nourishing Makeup Removers - The Makeup Melter introduces a nourishing balm formula, catering to consumers seeking gentle and moisturizing makeup removal.
2. Balm-to-oil Formulas - The balm's unique balm-to-oil transformation taps into the trend of multi-purpose beauty products, offering a convenient and effective solution for makeup removal.
3. Sustainable Packaging - The Makeup Melter's small pot packaging reflects the growing demand for eco-friendly packaging that reduces waste and encourages consumers to adopt more sustainable beauty practices.
Industry Implications
1. Beauty and Cosmetics - The Makeup Melter showcases a potential disruption in the beauty and cosmetics industry, revolutionizing the way consumers remove makeup with its nourishing balm.
2. Skincare - The balm's nourishing properties create an opportunity for disruptive innovation in the skincare industry, where consumers are increasingly seeking gentle and effective makeup removers that also provide skincare benefits.
3. Packaging and Sustainability - The sustainable packaging of the Makeup Melter highlights a business opportunity for companies in the packaging industry to develop eco-friendly solutions that cater to the growing demand for sustainable beauty products.
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