MakeFive
Devin Leggett — June 26, 2008 — Pop Culture
References: blog.makefive & smashlab
MakeFive is a social networking site that allows users to create top 5 lists of anything, share it with others, and meet like-minded individuals based on their interests. Based on these interactions, users have the ability to generate points to win prizes at the end of each month.
The great thing about the MakeFive community is that it serves as a great resource for real-life interactions. Through the suggestions of others, a database is slowly building to answer questions such as, "What are the best Restaurants in Vancouver?", "What are the best Design Websites to visit at the moment?" and "What are the best up and coming bands?"
The site is free, entertaining and easy to use.
The great thing about the MakeFive community is that it serves as a great resource for real-life interactions. Through the suggestions of others, a database is slowly building to answer questions such as, "What are the best Restaurants in Vancouver?", "What are the best Design Websites to visit at the moment?" and "What are the best up and coming bands?"
The site is free, entertaining and easy to use.
Trend Themes
1. Social Networking - Opportunity for disruptive innovation in creating niche social networking platforms that focus on specific interests and knowledge sharing.
2. Top List Creation - Disruptive innovation can be found in developing tools and platforms that enable users to easily create and share curated top lists on various topics.
3. Gamification - Opportunity for disruptive innovation in incorporating gamified elements into online communities to engage and motivate users.
Industry Implications
1. Social Media Platforms - Disruptive innovation opportunities lie in creating new social media platforms that cater to specific interests or knowledge sharing.
2. Content Curation Tools - Industry innovation opportunity in developing user-friendly tools and platforms for creating and sharing curated top lists on various topics.
3. Gamification Services - Opportunity for disruptive innovation in offering gamification services to engage and motivate users in online communities.
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