Make This Universe's Kits Help You Make Your Own Deodorant
Laura McQuarrie — February 13, 2020 — Fashion
References: makethisuniverse & instagram
People are now wary of a variety of ingredients in deodorant, including everything from aluminum to baking soda, which can disrupt the pH balance of the skin and cause irritation—which are just a few of the reasons that you might choose to make your own deodorant. Make This Universe assembles a variety of kits for making natural stick deodorants, including options specifically for odor control, sensitive skin or extra absorption.
More than ever, ingredient-conscious consumers are scrutinizing the health implications of what they put on their bodies and as a result, people are choosing to purchase clean products from trusted brands or make their own solutions from scratch—Make This Universe's DIY deodorant kits offer the best of both options.
Image Credit: Make This Universe
More than ever, ingredient-conscious consumers are scrutinizing the health implications of what they put on their bodies and as a result, people are choosing to purchase clean products from trusted brands or make their own solutions from scratch—Make This Universe's DIY deodorant kits offer the best of both options.
Image Credit: Make This Universe
Trend Themes
1. Customized Personal Care - Make This Universe's DIY deodorant kits offer consumers the opportunity to customize their own personal care solutions, presenting opportunities to disrupt the traditional beauty and personal care industries.
2. Clean Beauty - The increasing focus on natural, non-toxic ingredients in deodorant and personal care products presents a disruptive innovation opportunity for the clean beauty industry.
3. D2C Subscriptions - Make This Universe's subscription-based model for DIY deodorant kits represents a disruptive innovation opportunity for the direct-to-consumer (D2C) subscription industry.
Industry Implications
1. Beauty - Make This Universe's DIY deodorant kits offer disruptive innovation opportunities for the beauty industry, particularly in the clean and personalized beauty categories.
2. E-commerce - The subscription-based model of Make This Universe's DIY deodorant kits presents disruptive innovation opportunities for the e-commerce industry, particularly in the D2C subscription space.
3. Personal Care - Make This Universe's DIY deodorant kits represent a disruptive innovation opportunity for the personal care industry, particularly in the natural and personalized categories.
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