The Converse 'Make Mine (RED)' Campaign Lets You be the Designer
References: converseone
Last week we featured Customizable Sneakers from Nike. Converse is also in on the game.
Converse launched 'Make Mine Red' (www.converseone.com) under the banner of "dont just design a shoe, make a vehicle for change".
All very worthy but in a good cause. Not only do you get to customize your own original Converse, but 15% of the Make Mine Red shoe will be paid to The Global Fund. Currently limited, the 'Make Mine Red' options are extending all the time, offering more and more range. Who knows could your design could make you the next Timothy Giles?
Trend Hunter previously repored that the Product (RED) globe fund is really sucking at its fund raising, but maybe things will turn around.
Converse launched 'Make Mine Red' (www.converseone.com) under the banner of "dont just design a shoe, make a vehicle for change".
All very worthy but in a good cause. Not only do you get to customize your own original Converse, but 15% of the Make Mine Red shoe will be paid to The Global Fund. Currently limited, the 'Make Mine Red' options are extending all the time, offering more and more range. Who knows could your design could make you the next Timothy Giles?
Trend Hunter previously repored that the Product (RED) globe fund is really sucking at its fund raising, but maybe things will turn around.
Trend Themes
1. Customizable Charity Products - There is an opportunity for industries to offer customizable products that support charity causes to appeal to socially conscious consumers.
2. Socially Conscious Campaigns - Businesses can gain consumer loyalty and drive social good by creating campaigns that donate a portion of sales to charity.
3. Performance-based Philanthropy - Opportunities exist for businesses to tie philanthropy to customer actions, such as donating a percentage of sales from customized products.
Industry Implications
1. Footwear Industry - Companies can create customizable shoes that benefit charitable causes in an effort to appeal to socially conscious consumers.
2. Fashion Industry - Fashion brands can create socially conscious campaigns that donate a portion of their sales to charity.
3. E-commerce Industry - E-commerce businesses can offer customizable charity products as a way to drive sales and support charitable causes.
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