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Earnest Sportswear Editorials

Clean the Sky - Positive Eco Trends & Breakthroughs

The Interview Magazine Making it Personal Photoshoot is Commanding

— May 22, 2015 — Fashion
The Interview Magazine Making it Personal photoshoot is apart of the May 2015 edition of the publication. Models Maartje Verhoef, Binx Walton and Tamy Glauser were at the fore of the production that focused on athletic wear through commanding, earnest poses.

Photographer Fabien Baron shot this mesmerizing Interview Magazine production. He captured the haute team in front of steel bars, fences and concrete slabs that proved to be the optimal match for stylist Karl Templer's choice of sporty pieces.

Templer mixed up the outerwear themes present in Making it Personal with hounds tooth patterns, leather color blocked tops and slouchy, distressed denim. There is evidently more ways than one to dress for the track or the gym.
Trend Themes
1. Personalized Athletic Wear - Disruptive innovation opportunity: Developing customizable sportswear options that cater to individuals' specific needs and preferences.
2. Commanding Athlete Poses - Disruptive innovation opportunity: Creating a platform or app that offers virtual training programs to help athletes improve their posing and performance.
3. Mixing Outerwear Themes - Disruptive innovation opportunity: Designing a line of hybrid outerwear that combines different materials, patterns, and textures for a unique and versatile style.
Industry Implications
1. Sportswear - Disruptive innovation opportunity: Integrating smart technology into sportswear to track and analyze athletes' performance data in real-time.
2. Photography - Disruptive innovation opportunity: Developing AI-powered photography software that automatically enhances and edits photos based on the desired theme or style.
3. Fashion - Disruptive innovation opportunity: Utilizing sustainable materials and production methods to create eco-friendly athletic wear that combines both style and performance.
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