The Maizy Collection for Lexon is Inexpensive and Eco-Friendly
Meghan Young — March 20, 2012 — Eco
References: lexon-design & fastcodesign
The world may be filled with various office supplies, but there is a shortage of eco-friendly stationery -- until the Maizy collection. Comprised of six pieces (a radio, clock, calculator and pocket light), each product is made out of polylactide (PLA), a bioplastic derived from cornstarch. Designers Simone Spalvieri and Valentina Del Ciotto observe, “A design object must be capable to identify an epoch. Bioplastic is an interesting material that can identifies our epoch.”
Created for French manufacturer Lexon, the Maizy collection is very affordable despite the fact that many biopolymer-based objects run on the expensive side. The design studio was forced to get creative when Lexon requested an economical line. They opted for minimalist forms with green accents that highlight most important features of each product in the Maizy collection.
Created for French manufacturer Lexon, the Maizy collection is very affordable despite the fact that many biopolymer-based objects run on the expensive side. The design studio was forced to get creative when Lexon requested an economical line. They opted for minimalist forms with green accents that highlight most important features of each product in the Maizy collection.
Trend Themes
1. Eco-friendly Stationery - Disruptive innovation opportunity: Develop and market stationery products made from sustainable materials, such as cornstarch-based bioplastics, to cater to the growing demand for eco-friendly office supplies.
2. Bioplastic Materials - Disruptive innovation opportunity: Explore the potential of utilizing bioplastics derived from renewable resources, like cornstarch, to create a range of affordable and environmentally friendly products across different industries.
3. Minimalist Design - Disruptive innovation opportunity: Utilize minimalist design principles with subtle green accents to create visually appealing and functional products that prioritize key features and reduce unnecessary waste.
Industry Implications
1. Office Supplies - Disruptive innovation opportunity: Introduce eco-friendly stationery options, made from cornstarch-based bioplastics or other sustainable materials, to revolutionize the office supplies industry and cater to environmentally conscious customers.
2. Manufacturing - Disruptive innovation opportunity: Embrace the use of bioplastics derived from renewable resources in manufacturing processes to create affordable and sustainable products, driving positive environmental change and meeting consumer demand.
3. Consumer Electronics - Disruptive innovation opportunity: Incorporate bioplastic materials, such as cornstarch-based PLA, into the design and production of consumer electronics to offer affordable, eco-friendly options that reduce reliance on traditional plastics and contribute to a more sustainable future.
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