The MailChimp Playing Cards Boast a Breathtakingly Elegant Design
Meghan Young — March 23, 2015 — Art & Design
References: store.theory11 & lovelypackage
In spite of its name, the MailChimp Playing Cards are incredibly elegant. Displaying an artisanal branding that will captivate many people, there is still a playful and edgy element to the overall aesthetic that will draw in more than one demographic. While the cards themselves mimic the classic design of the packaging, the characters take on a monkey resemblance that makes sure people remember the branding first and foremost.
A collaboration with Fuzzco and theory11, the MailChimp Playing Cards "reflects their philosophy of simplicity and fun," notes Lovely Package. In addition to the breathtaking design itself, 100% of the proceeds will be donated to the Fugees Academy: a non-profit organization devoted to working with child survivors of war. With the MailChimp Playing Cards, people will be able to have fun and be charitable.
A collaboration with Fuzzco and theory11, the MailChimp Playing Cards "reflects their philosophy of simplicity and fun," notes Lovely Package. In addition to the breathtaking design itself, 100% of the proceeds will be donated to the Fugees Academy: a non-profit organization devoted to working with child survivors of war. With the MailChimp Playing Cards, people will be able to have fun and be charitable.
Trend Themes
1. Artisanal Branding - The playful and edgy aesthetic of the Monkey-Themed Cards could inspire new innovations in artisanal branding.
2. Charitable Collaboration - The collaboration between MailChimp, Fuzzco, and theory11 to donate proceeds to a non-profit organization could lead to more charitable collaborations in various industries.
3. Unexpected Design - The monkey resemblance featured on the cards could inspire more unexpected and memorable designs in similar industries.
Industry Implications
1. E-commerce - The Monkey-Themed Cards could inspire e-Commerce companies to take risks with unexpected designs in their packaging.
2. Playing Card Industry - The MailChimp Playing Cards could disrupt and inspire new designs in the traditional playing card industry.
3. Non-profit Sector - The charitable collaboration between MailChimp, Fuzzco, and theory11 could set a precedent for other non-profit organizations to collaborate on unique fundraising initiatives.
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