3000 Euros
Jeremy Gutsche — March 24, 2006 — Luxury
References: maslovdesign & gizmodo
For €3000 you can own the hottest luxury phone on the Russian market. It looks like the Mago phone could give Vertu a run for its money.
It has features:
- GSM/GPRS, 850/900/1800/1900MHz
- Class 2 Bluetooth
- Wi-Fi 802.11b
But more importantly, it's hot!
Implications - Smartphone or not, mobile phones have become extremely dominant in just about everyones lives. The convenience of having a compact communication device makes life a lot easier. Now that just about everyone has one, phones have also become a bit of a fashion statement. Consumers are demanding more expressive aesthetics from their mobiles in addition to technological capabilities. The combination of both will profit any company who can pull off fashion without sacrificing functionality.
It has features:
- GSM/GPRS, 850/900/1800/1900MHz
- Class 2 Bluetooth
- Wi-Fi 802.11b
But more importantly, it's hot!
Implications - Smartphone or not, mobile phones have become extremely dominant in just about everyones lives. The convenience of having a compact communication device makes life a lot easier. Now that just about everyone has one, phones have also become a bit of a fashion statement. Consumers are demanding more expressive aesthetics from their mobiles in addition to technological capabilities. The combination of both will profit any company who can pull off fashion without sacrificing functionality.
Trend Themes
1. Fashionable Mobile Phones - Opportunity for companies to create mobile phones with expressive aesthetics and technological capabilities, catering to consumers' demand for fashionable accessories.
2. Luxury Smartphone Market - Opportunity for companies to compete in the luxury smartphone market by offering high-end, premium devices that can rival existing luxury brands.
3. Mobile Phone Fashion Statement - Opportunity for companies to capitalize on the trend of mobile phones becoming a fashion statement, creating devices that are both stylish and functional.
Industry Implications
1. Mobile Phone Manufacturing - Manufacturers can innovate by incorporating expressive aesthetics into their mobile phone designs, creating devices that stand out in the market.
2. Luxury Goods - Luxury goods industry can expand into the smartphone market by offering high-end, luxury smartphones with unique designs and features.
3. Fashion and Accessories - Fashion and accessories industry can collaborate with mobile phone manufacturers to create stylish and fashionable smartphone designs, catering to consumers' desire for fashionable accessories.
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