Driver & Aguilar's Magnum Campaign is Bursting With Flavor
Deborah Kim — July 21, 2011 — Marketing
References: behance.net & ba-reps
Diver & Aguilar are the photographers behind the Magnum campaign for ice cream bars. The company has developed a technology that allows them to fill their ice cream bars with a type of liquid chocolate.
Diver & Aguilar has been commissioned to capture this new process on film. The pair used a combination of high-speed photography and special effects such as small explosives and detonators to explode the sweet snacks. They also used a computer that fed them with calculations of what exact time they needed to take a photo and get the shot. The results are absolutely captivating and the Magnum campaign does an excellent job in enticing future customers while informing them why this product is different.
Diver & Aguilar has been commissioned to capture this new process on film. The pair used a combination of high-speed photography and special effects such as small explosives and detonators to explode the sweet snacks. They also used a computer that fed them with calculations of what exact time they needed to take a photo and get the shot. The results are absolutely captivating and the Magnum campaign does an excellent job in enticing future customers while informing them why this product is different.
Trend Themes
1. Visual Explosions - The use of high-speed photography and special effects can disrupt the advertising industry by creating more visually captivating and memorable campaigns.
2. Liquid Additions - The technology of filling ice cream bars with liquid, such as chocolate, could create a trend in the food and beverage industry for unique and innovative flavor combinations.
3. Calculated Timing - The use of computers and precise timing in photography could revolutionize the art and photography industry by allowing for never-before-seen shots and perspectives.
Industry Implications
1. Advertising - The use of explosive visual effects in advertisements can help companies stand out and gain a competitive advantage.
2. Food and Beverage - The technology of filling ice cream bars with liquid offers new possibilities for creating innovative and unique products in the food and beverage industry.
3. Art and Photography - The use of advanced technology and precise timing in photography could innovate and disrupt the art and photography industry with new and unique perspectives.
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