Mattel Makes the Magic 8 Ball's Wisdom Easy to Access from an App
Laura McQuarrie — May 19, 2015 — Life-Stages
References: itunes.apple & businesswire
In celebration of the 65th anniversary of the Magic 8 Ball, Mattel launched an app for the iPhone and Apple Watch to bring this iconic toy into the hands of the digital generation.
The Magic 8 Ball App promises the same zany answers, with a range of new features designed for these mobile and wearable devices. When using the Apple Watch, people are able to speak yes or no questions to the app, without need for a keyboard. To simulate the shaking motion used to reveal answers on a real version of this toy, both new apps also work in this way.
Mattel's app takes the Magic 8 Ball answers to new heights by helping users share the responses on social media, and prompting daily use of the app with notifications that come in the form of thought-provoking questions.
The Magic 8 Ball App promises the same zany answers, with a range of new features designed for these mobile and wearable devices. When using the Apple Watch, people are able to speak yes or no questions to the app, without need for a keyboard. To simulate the shaking motion used to reveal answers on a real version of this toy, both new apps also work in this way.
Mattel's app takes the Magic 8 Ball answers to new heights by helping users share the responses on social media, and prompting daily use of the app with notifications that come in the form of thought-provoking questions.
Trend Themes
1. Digitization of Classic Toys - As seen with the launch of the Magic 8 Ball app, updating and digitizing classic toys can lead to new and innovative ways of engaging with these toys in the digital age.
2. Voice-activated Apps - With the Magic 8 Ball app being voice-activated, there is an opportunity for more voice-activated toys and games that can be controlled without the need of a keyboard.
3. Gamification of Social Media - By encouraging users to share their Magic 8 Ball responses on social media, there is an opportunity to gamify social media by making the act of sharing more interactive and engaging.
Industry Implications
1. Toy Industry - The digitization of classic toys and the development of voice-activated toys can help to innovate and disrupt the toy industry.
2. Mobile App Development - As the world becomes more digitized, more companies are likely to invest in developing engaging and interactive mobile apps for both entertainment and gaming purposes.
3. Social Media - By incorporating games and gamification into social media, the industry could create more engaging and interactive experiences for users.
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