The Magdalena Wosinska Portfolio Creates a Longing for Cali-Love
Jordan Sowunmi — July 13, 2011 — Fashion
References: magdalenawosinska & lifelounge.au
One look at the Magdalena Wosinska portfolio will immediately have you questioning your choice to live wherever it is that you live if it isn't California.
The Magdalena Wosinska portfolio highlights some of the best and most notable work from the skateboarder turned photographer. Her work exudes the specific serene California aesthetic that has made the Golden State a fantasy destination point for millions of people since the early 1900s.
The many subjects of the Magdalena Wosinska portfolio run the gamut from some of Magdalenda's friends and family to the very familiar face of some of Hollywood's hottest celebrities, including Amanda Seyfried and Oscar-nominated actress Michelle Williams.
The Magdalena Wosinska portfolio is just a slight sampling of the talent that propels the young shutterbug. Her ability to make her subjects feel at ease to the point that her photography looks like a shot taken of a friend for no real publication, is a talent that many photographers, even ones with a specific aesthetic and look, try desperately to capture. Wosinska is so good at making her subjects feel at ease, she has even convinced her sister to pose nude for her.
Enjoy the Maglena Wosinska portfolio and do not be surprised if you see her name and her photographs gracing the pages of major international magazines or ad campaigns in the near future.
Implications - In the last few years, ad campaigns like the Dove "Campaign for Real Women," have made advertising that features "average" people an empowering marketing move, which automatically engenders goodwill for a company. Companies can continue to capitalize on this trend by featuring marketing that highlights normal, everyday people enjoying a brand's product in a natural habitat. By including personal information and making it explicitly clear that the person appearing in the ad is not a model, the company shows an appreciation for their conventional consumer base.
The Magdalena Wosinska portfolio highlights some of the best and most notable work from the skateboarder turned photographer. Her work exudes the specific serene California aesthetic that has made the Golden State a fantasy destination point for millions of people since the early 1900s.
The many subjects of the Magdalena Wosinska portfolio run the gamut from some of Magdalenda's friends and family to the very familiar face of some of Hollywood's hottest celebrities, including Amanda Seyfried and Oscar-nominated actress Michelle Williams.
The Magdalena Wosinska portfolio is just a slight sampling of the talent that propels the young shutterbug. Her ability to make her subjects feel at ease to the point that her photography looks like a shot taken of a friend for no real publication, is a talent that many photographers, even ones with a specific aesthetic and look, try desperately to capture. Wosinska is so good at making her subjects feel at ease, she has even convinced her sister to pose nude for her.
Enjoy the Maglena Wosinska portfolio and do not be surprised if you see her name and her photographs gracing the pages of major international magazines or ad campaigns in the near future.
Implications - In the last few years, ad campaigns like the Dove "Campaign for Real Women," have made advertising that features "average" people an empowering marketing move, which automatically engenders goodwill for a company. Companies can continue to capitalize on this trend by featuring marketing that highlights normal, everyday people enjoying a brand's product in a natural habitat. By including personal information and making it explicitly clear that the person appearing in the ad is not a model, the company shows an appreciation for their conventional consumer base.
Trend Themes
1. Empowering Marketing - Companies can capitalize on the trend of featuring everyday people in advertising to create an empowering marketing move.
2. Serene Aesthetic - The California aesthetic portrayed in Magdalena Wosinska's portfolio creates a longing for a serene and relaxed lifestyle.
3. Authentic Photography - The ability to capture subjects naturally and make them feel at ease presents disruptive innovation opportunities in the photography industry.
Industry Implications
1. Advertising - The trend of empowering marketing presents opportunities for companies in the advertising industry to connect with their everyday consumers.
2. Tourism & Travel - The serene aesthetic showcased in California photography can be leveraged by the tourism and travel industry to promote destination experiences.
3. Photography - The emphasis on authentic and natural photography provides an opportunity for disruptive innovation in the photography industry.
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