Magdalenda Wosinksa Effortlessly Channels Cali-Cool
Jordan Sowunmi — June 8, 2011 — Fashion
References: magdalenawosinska & photodonuts
If you had to guess where photographer Magdalena Wosinska was from based solely on her pictures, it wouldn't take long. Magdalena Wosinska hails from Los Angeles, California, and her photos clearly reflect that influence.
Magdalena Wosinska's photographs effuse a swagger that is uniquely California. Her pictures feature counterculture types engaged in a series of average LA activities, including motorcycle runs, indifferently chilling by the beach, casually posing amidst the sunlight in a backyard and hanging out in an open field as oppressive Cali sun shines brightly.
Magdalena Wosinska's eye for capturing West Coast laid-back cool has led her photography to be used in ads for Lee jeans, RVCA, and appear in Girl Crush Magazine. View her selected portfolio and take a trip to California from the comfort of your computer.
Implications - For many people, California still holds a special place as a promised land of opportunity, fame and fortune. Corporations and brands can capitalize on these warm feelings consumers hold for California by introducing Cali-inspired elements into their marketing. By attaching a brand or company name to the Cali-lifestyle, consumers will associate those companies and brands with an easygoing, laid-back oasis.
Magdalena Wosinska's photographs effuse a swagger that is uniquely California. Her pictures feature counterculture types engaged in a series of average LA activities, including motorcycle runs, indifferently chilling by the beach, casually posing amidst the sunlight in a backyard and hanging out in an open field as oppressive Cali sun shines brightly.
Magdalena Wosinska's eye for capturing West Coast laid-back cool has led her photography to be used in ads for Lee jeans, RVCA, and appear in Girl Crush Magazine. View her selected portfolio and take a trip to California from the comfort of your computer.
Implications - For many people, California still holds a special place as a promised land of opportunity, fame and fortune. Corporations and brands can capitalize on these warm feelings consumers hold for California by introducing Cali-inspired elements into their marketing. By attaching a brand or company name to the Cali-lifestyle, consumers will associate those companies and brands with an easygoing, laid-back oasis.
Trend Themes
1. Cali-cool Aesthetic - Businesses can incorporate the Cali lifestyle aesthetic in their marketing to evoke feelings of an easygoing, laid-back oasis.
2. Counterculture Representation - Countercultural representations in marketing can appeal to consumers seeking unique experiences.
3. Authenticity in Photography - Businesses can use authentic photography to create a genuine connection with consumers and avoid appearing overly staged or commercialized.
Industry Implications
1. Fashion - Fashion brands can incorporate the Cali-Cool aesthetic in their clothing and marketing to appeal to consumers seeking an easygoing, laid-back style.
2. Travel and Tourism - Travel and tourism companies can market California as a laid-back oasis to attract consumers seeking a relaxing vacation.
3. Advertising and Marketing - Advertising and marketing agencies can use authentic photography and counterculture representation to create engaging and relatable campaigns for their clients.
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