The Magda Jacket is Mindfully Crafted with Premium Materials
Michael Hemsworth — June 8, 2021 — Eco
References: kickstarter & thegadgetflow
The Magda Jacket is a sustainably crafted denim outerwear style that will provide fashion-forward individuals with a new option to incorporate into their wardrobe.
The jacket is crafted using denim from Italy and alpaca wool from Peru, which contributes to its 100% natural construction that is made using only nontoxic materials. The jacket is constructed with a classic shape and great cut to make it well-suited for a wide range of wearers.
The Magda Jacket is. finished with a series of hand-woven inner cuffs and external pockets, and features double-stitching to ensure the utmost attention to detail. The jacket is part of a larger movement within the fashion industry that favors quality over quantity and encourages consumers to have fewer pieces with a stronger attention to high-quality detail.
The jacket is crafted using denim from Italy and alpaca wool from Peru, which contributes to its 100% natural construction that is made using only nontoxic materials. The jacket is constructed with a classic shape and great cut to make it well-suited for a wide range of wearers.
The Magda Jacket is. finished with a series of hand-woven inner cuffs and external pockets, and features double-stitching to ensure the utmost attention to detail. The jacket is part of a larger movement within the fashion industry that favors quality over quantity and encourages consumers to have fewer pieces with a stronger attention to high-quality detail.
Trend Themes
1. Sustainable Fashion - The growing trend towards environmentally friendly fashion and the use of only natural, nontoxic materials presents an opportunity for disruptive innovation in the fashion industry.
2. High-quality Detail - The emphasis on high-quality details and craftsmanship provides an opportunity to differentiate and innovate within the fashion industry.
3. Classic Shapes - The return to classic shapes and cuts as well as timeless aesthetics presents an opportunity for innovation in creating new designs that are both classic and modern.
Industry Implications
1. Fashion - Within the fashion industry, the emphasis on sustainability and high-quality construction presents an opportunity for innovation in materials, design, and processes.
2. Textile Manufacturing - The use of natural, sustainable, and nontoxic materials in textile manufacturing presents an opportunity for innovation in materials sourcing, production processes, and garment construction.
3. Retail - The growing consumer demand for sustainable and high-quality fashion presents an opportunity for innovation in retail strategies, marketing, and product offerings.
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