Madrid Zoo: How to Be People
References: adsoftheworld
This new ad campaign for the Madrid Zoo shows us what humans can learn from the animal kingdom. The print ads, which were created by Sra Rushmore United ad agency, Madrid, show a side-by-side portrayal of an animal and a human with a unique message explaining what we, as humans, can learn from the depicted animal.
Messages include: “Elephants never abandon the elderly;†“A lion never uses his strength to humiliate another;†“When two clans of gorillas meet, they always avoid conflict;†“Bears don't discriminate when their young are female;†“When a dolphin finds a hurt dolphin, he helps it stay afloat,†and “The only difference between panthers and leopards is color.â€
If animals try to avoid conflict, why do we as intelligent and evolved beings seem to seek it? After all, according to Braun, the only difference is a 5 minutes shave.
Messages include: “Elephants never abandon the elderly;†“A lion never uses his strength to humiliate another;†“When two clans of gorillas meet, they always avoid conflict;†“Bears don't discriminate when their young are female;†“When a dolphin finds a hurt dolphin, he helps it stay afloat,†and “The only difference between panthers and leopards is color.â€
If animals try to avoid conflict, why do we as intelligent and evolved beings seem to seek it? After all, according to Braun, the only difference is a 5 minutes shave.
Trend Themes
1. Moral Lessons From Animals - Opportunity for businesses to develop campaigns promoting empathy and compassion based on the behavior of animals.
Industry Implications
1. Advertising and Marketing - Disruptive innovation opportunity for ad agencies to create impactful campaigns emphasizing moral values inspired by animals.
2. Education - Opportunity for educational institutions to incorporate lessons on empathy and conflict resolution based on the behavior of animals.
3. Animal Welfare - Opportunity to raise awareness about animal behavior and promote conservation efforts through highlighting moral lessons from animals.
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