Calvin Klein Will Be Extending Its Celebrity Services to the Public
Riley von Niessen — February 1, 2017 — Luxury
It's reported by Vogue that on April 1st, Calvin Klein will be offering its made-to-measure fashion services to the public as a part of its 'Calvin Klein By Appointment' collection.
Before, the custom-fitted pieces were only available to celebrities, however fans of the brand will now be able to get the same treatment for a limited time. The brand's extension of its made-to-measure fashion service comes after renowned designer Raf Simons took over as chief creative officer, meaning that the Calvin Klein By Appointment collection will give fans the opportunity to own some of his highly unique pieces.
To an effort to promote the collection, the brand released images of "15 women photographed in custom pieces by Willy Vanderperre, and styled by Olivier Rizzo." Featured was 'Stranger Things' actress Millie Bobby Brown, as well as Lineisy Montero, Jamie Bochert, Abbey Lee Kershaw and more.
Before, the custom-fitted pieces were only available to celebrities, however fans of the brand will now be able to get the same treatment for a limited time. The brand's extension of its made-to-measure fashion service comes after renowned designer Raf Simons took over as chief creative officer, meaning that the Calvin Klein By Appointment collection will give fans the opportunity to own some of his highly unique pieces.
To an effort to promote the collection, the brand released images of "15 women photographed in custom pieces by Willy Vanderperre, and styled by Olivier Rizzo." Featured was 'Stranger Things' actress Millie Bobby Brown, as well as Lineisy Montero, Jamie Bochert, Abbey Lee Kershaw and more.
Trend Themes
1. Made-to-measure Fashion - Offering made-to-measure fashion services to the public.
2. Celebrity Services - Extending celebrity services to the public.
3. Creative Collaboration - Collaborating with high-profile designers to create unique made-to-measure pieces.
Industry Implications
1. Fashion - The fashion industry can incorporate made-to-measure services for customers looking for personalized clothing.
2. Luxury Retail - Luxury retail industry can offer exclusive made-to-measure services to high-end customers.
3. Celebrity-driven Services - Celebrity-driven services industry can extend its client base to the public by offering made-to-measure fashion services.
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