'Made In' Cookware Targets Millennials with a Passion for Food
Justin Lam — March 28, 2018 — Lifestyle
References: madeincookware & fastcompany
Made In cookware is a company focused on creating high-quality, affordable cookware aimed at the Millennial consumer market. The Millennial focus means that the company is constantly striving for quality in its products, as well as ethical means of production. The range of Made In cookware products are fully produced and sourced in the United States, with the raw metal coming from Pennsylvania and Kentucky, the non-stick coating from Illinois and the final construction happening in a third-generation family-owned factory in Tennessee.
Each piece from Made In is constructed from a single material, rather than attaching a plate to the bottom of the pan. This results in a better distribution of heat and ensures that food does not burn in hot spots on the pan. These construction elements usually warrant a high-end price tag, but Made In manages to keep costs down by eliminating the middleman. The company does not outsource any part of its process to a third-party supplier and because of this, it is able to scale its price based on the economy of materials.
Each piece from Made In is constructed from a single material, rather than attaching a plate to the bottom of the pan. This results in a better distribution of heat and ensures that food does not burn in hot spots on the pan. These construction elements usually warrant a high-end price tag, but Made In manages to keep costs down by eliminating the middleman. The company does not outsource any part of its process to a third-party supplier and because of this, it is able to scale its price based on the economy of materials.
Trend Themes
1. Affordable High-quality Cookware - Made In cookware is disrupting the high-end cookware industry by providing high-quality and affordable cookware products aimed at the Millennial consumer market.
2. Sustainable and Ethical Production - Made In cookware is focused on disrupting the cookware industry by providing sustainable and ethical cookware products aimed at the Millennial consumer market.
3. Single Material Construction - Made In cookware is disrupting the cookware industry with the innovation of single material construction for better heat distribution and affordable pricing.
Industry Implications
1. Cookware Manufacturing - The Made In cookware business model provides an opportunity for disruptors to enter the cookware manufacturing industry and focus on affordable high-quality products.
2. Sustainable Manufacturing - Made In cookware has disrupted the manufacturing industry by focusing on ethical and sustainable production methods, providing an opportunity for other manufacturers to adopt similar practices.
3. E-commerce Retail - Made In cookware has disrupted the retail industry by offering affordable high-quality cookware via its e-commerce platform and offers opportunities for other manufacturers to enter the market with same business model.
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