The Bright and Lovely Made by Noemi 'My Darling Magpie' Collection
Renee Ramsarran — February 25, 2011 — Fashion
References: madebynoemi & blog.urbanoutfitters
It is a rare occasion when beauty and comfort seamlessly collide like they do in this Made by Noemi 'My darling magpie' collection. Designer Noemi Ivanova says she was inspired by the determined bird and chose to have her lingerie pieces combine bright colors with sensible structure.
Incorporating vivid fuchsias, yellows and greens with the bird's coat of black and white, the Made by Noemi 'My darling magpie' is an eye-catching collection.
Implications - The seductive nature of lingerie is great, but consumers are calling for different styles. Despite its natural sensuality, these garments do require more of a twist instead of the single-tone, black lace that is often worn. To truly spice things up for everyone, brands should adopt a playful, vibrant nature to lingerie to create something different without eliminating the flirtatious tone.
Incorporating vivid fuchsias, yellows and greens with the bird's coat of black and white, the Made by Noemi 'My darling magpie' is an eye-catching collection.
Implications - The seductive nature of lingerie is great, but consumers are calling for different styles. Despite its natural sensuality, these garments do require more of a twist instead of the single-tone, black lace that is often worn. To truly spice things up for everyone, brands should adopt a playful, vibrant nature to lingerie to create something different without eliminating the flirtatious tone.
Trend Themes
1. Playful Lingerie - The demand for more vibrant and playful lingerie styles is growing, pushing brands to move away from the traditional black lace and explore new creative designs.
2. Colorful Intimates - Incorporating bright colors like fuchsias, yellows, and greens in lingerie collections is becoming a popular trend, offering an eye-catching alternative to the traditional black and white designs.
3. Twisted Lingerie - Consumers are seeking lingerie styles that put a twist on the conventional designs, encouraging brands to offer unique and exciting elements to their collections.
Industry Implications
1. Fashion - The fashion industry can seize the opportunity to innovate by introducing more playful and colorful lingerie designs, capturing the attention of consumers who are looking for a fresh and exciting approach to intimate wear.
2. Apparel Retail - Apparel retailers can capitalize on the trend by curating a selection of lingerie pieces that reflect the growing demand for playful, colorful, and twisted styles, providing customers with a unique and diverse shopping experience.
3. Textile Manufacturing - The textile manufacturing industry can explore new materials and techniques to create vibrant and comfortable lingerie pieces that meet the demand for more playful and unconventional designs.
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