Madcap Coffee's Displays Spotlight Polychromatic Packaging
Jana Pijak — January 14, 2017 — Art & Design
References: madcapcoffee & sprudge
Madcap Coffee recently opened a kiosk in the heart of Grand Rapids' Downtown Market which marries understated design details and eye-catching branding. Despite of its limited square footage, the kiosk boasts artisanal appliances and ensures its product is front and center with displays that highlight polychromatic packaging. The kiosk also offers a selection of at-home brewing supplies and branded merchandise like t-shirts.
Opting for fixtures and design details that are mostly white or stainless steel, Madcap Coffee creates an accessible kiosk with wraparound bar seating and built-in wall shelving -- allowing for stellar merchandising.
The brand's black packaging is accented with highlighter-hued labels in different shades that vary according to flavor. Each package is showcased against a stark white backdrop, gaining the attention of visiting coffee fans who wish to take home a bag pf fresh Madcap Coffee.
Opting for fixtures and design details that are mostly white or stainless steel, Madcap Coffee creates an accessible kiosk with wraparound bar seating and built-in wall shelving -- allowing for stellar merchandising.
The brand's black packaging is accented with highlighter-hued labels in different shades that vary according to flavor. Each package is showcased against a stark white backdrop, gaining the attention of visiting coffee fans who wish to take home a bag pf fresh Madcap Coffee.
Trend Themes
1. Polychromatic Packaging - Brands can leverage polychromatic packaging to create eye-catching displays and attract attention to their products.
2. Accessible Kiosk Design - Businesses can utilize accessible kiosk design with built-in wall shelving and wraparound bar seating to create an inviting and efficient merchandising space.
3. Artisanal At-home Brewing - There is an opportunity for businesses to meet the demand for at-home brewing supplies by offering artisanal options that cater to coffee enthusiasts.
Industry Implications
1. Coffee - The coffee industry can benefit from incorporating polychromatic packaging to enhance in-store displays and attract customers.
2. Retail - In the retail industry, businesses can implement accessible kiosk design principles to optimize merchandising and improve customer experience.
3. E-commerce - E-commerce platforms can capitalize on the growing demand for artisanal at-home brewing supplies by offering a wide range of options for coffee enthusiasts to purchase online.
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