The Mad Eye Moody Mad Eye DIY is a Fun Project
Carly Foy — July 11, 2011 — Pop Culture
References: instructables
Instructables user KaptinScarlet has managed to make one of the most noticeable props from the Harry Potter franchise with his Mad Eye Moody Mad Eye how-to.
He states the reason behind this wonderful DIY: “Mad Eye Moody was one of my favourite Harry Potter characters. Brusque but brutally honest, tough and resourceful, with a compassionate side, he is the wizarding world’s best known cyborg as a result of his prosthetic magical eye.”
The Mad Eye Moody Mad Eye DIY project is a perfect idea to don for the final film’s premiere or alternatively, use as a Halloween costume.
Implications - Consumers want to re-create their favorite franchise's products throughout their lifestyle. By doing this, they escape the real world and allow themselves to play into their fantasies.
He states the reason behind this wonderful DIY: “Mad Eye Moody was one of my favourite Harry Potter characters. Brusque but brutally honest, tough and resourceful, with a compassionate side, he is the wizarding world’s best known cyborg as a result of his prosthetic magical eye.”
The Mad Eye Moody Mad Eye DIY project is a perfect idea to don for the final film’s premiere or alternatively, use as a Halloween costume.
Implications - Consumers want to re-create their favorite franchise's products throughout their lifestyle. By doing this, they escape the real world and allow themselves to play into their fantasies.
Trend Themes
1. Franchise Diys - Consumers want replicable franchise-inspired products in their lifestyle, providing room for DIY instructions on popular franchises.
2. Fantasy Escapism - Consumers seek a way to escape reality and live out their fantasies.
3. Pop Culture Costuming - As evidenced by Halloween costumes, consumers express their fandom through dressing up as pop culture characters.
Industry Implications
1. Crafts and DIY - Craft and DIY industries have the opportunity to create and distribute instructions for replicating pop culture items.
2. Entertainment - Entertainment industries can capitalize on this desire for franchise immersion through merchandise or pop-up experiences.
3. Costuming - Costume and fashion industries can create licensed and original costumes based on popular franchises.
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