Show Your Inner Power with the MAC Strength Collection
Ariel Weber — December 28, 2012 — Fashion
References: maccosmetics & temptalia
Show a stronger and more bold side to you with the MAC Strength Collection.
Choosing a model whose physique resembles the strength of Popeyes, the campaign demonstrates that a women's strength can either come from internal, external or both. This line of cosmetics allows you to express your inner power with its bold and stand-out lipstick colors. From Party Parrot Lipstick to Strong Woman Lipstick, each woman can find their own color to match their distinct personality. Moreover, the MAC Strength Collection encourages women to flex their femininity with the fearlessness and elegance that all women inherently possess. If anything, this campaign is an interesting take that deviates away from the normal ultra feminine ones we are used to seeing from the company.
The campaign allows women to proudly show their power through a beautiful range of bold colors.
Choosing a model whose physique resembles the strength of Popeyes, the campaign demonstrates that a women's strength can either come from internal, external or both. This line of cosmetics allows you to express your inner power with its bold and stand-out lipstick colors. From Party Parrot Lipstick to Strong Woman Lipstick, each woman can find their own color to match their distinct personality. Moreover, the MAC Strength Collection encourages women to flex their femininity with the fearlessness and elegance that all women inherently possess. If anything, this campaign is an interesting take that deviates away from the normal ultra feminine ones we are used to seeing from the company.
The campaign allows women to proudly show their power through a beautiful range of bold colors.
Trend Themes
1. Body-positive Advertising - Disruptive innovation opportunity: Develop inclusive and diverse campaigns that celebrate different body types and empower women.
2. Empowered Cosmetics - Disruptive innovation opportunity: Create cosmetic products that highlight strength, confidence, and inner power, catering to the growing demand for empowering beauty products.
3. Non-conventional Femininity - Disruptive innovation opportunity: Challenge traditional notions of femininity by promoting unconventional expressions of beauty and self-confidence.
Industry Implications
1. Cosmetics - Disruptive innovation opportunity: Introduce innovative cosmetic products and campaigns that inspire women to embrace their strength and individuality.
2. Fashion - Disruptive innovation opportunity: Collaborate with cosmetic brands to create fashion campaigns that celebrate diverse body types and redefine beauty standards.
3. Advertising and Marketing - Disruptive innovation opportunity: Offer consulting services to brands looking to develop inclusive and empowering advertising campaigns to resonate with diverse audiences.
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