The 'MAC Select' Rewards Program Offers Special Perks for Shoppers
Katherine Pendrill — February 3, 2016 — Marketing
References: maccosmetics & bustle
MAC Cosmetics recently announced the launch of a new rewards program called 'MAC Select.' If you're an avid makeup fan, the new program could help you get more bank for your buck.
MAC Select is a loyalty program that consists of three tiers dubbed Seduced, Devoted and Obsessed. Where each customer falls on these tiers depends on how much they spend online per calendar year. For those who spend less than $150, MAC Select allows them to access limited-edition products, samples, an annual gift and free standard shipping. For those who spend more than $150, special perks include free two-day shipping, the same annual gift and early access to new collections. Finally, those who spend more than $500 have access to all the same rewards as well as a deluxe annual gift and two complimentary makeovers.
Following in the footsteps of other companies, MAC's new loyalty program helps to increase brand interaction.
MAC Select is a loyalty program that consists of three tiers dubbed Seduced, Devoted and Obsessed. Where each customer falls on these tiers depends on how much they spend online per calendar year. For those who spend less than $150, MAC Select allows them to access limited-edition products, samples, an annual gift and free standard shipping. For those who spend more than $150, special perks include free two-day shipping, the same annual gift and early access to new collections. Finally, those who spend more than $500 have access to all the same rewards as well as a deluxe annual gift and two complimentary makeovers.
Following in the footsteps of other companies, MAC's new loyalty program helps to increase brand interaction.
Trend Themes
1. Branded Makeup Loyalty Programs - Creation of loyalty programs in the makeup industry to enhance customer engagement and reward frequent shoppers
2. Tiered Loyalty Programs - Implementation of tiered loyalty programs based on customer spending to provide personalized rewards and incentives
3. Online Shopping Incentives - Offering exclusive perks for online shoppers, such as free shipping and early access to new collections
Industry Implications
1. Makeup - Makeup brands can adopt loyalty programs to build customer loyalty and encourage repeat purchases
2. Retail - Retailers can utilize tiered loyalty programs to drive sales and increase customer engagement
3. E-commerce - E-commerce platforms can offer online shopping incentives to attract and retain customers
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