The MAC 'Reel Sexy' Collection Offers a Lush Palette of Purples
Phoebe Yung — April 18, 2012 — Fashion
References: temptalia & maccosmetics
MAC Cosmetic’s new makeup line 'Reel Sexy' uses many colors to exude the feel of cinema, and the purples in this line are very prominent. While the purples in the palettes are bold and statement-making, they are definitely very wearable.
The collection, which features deep purples and pastel lilacs, was inspired by the cinema and features Kirsten McMenamy as the cover model. The dark, plum-like purples in the lipsticks, nail lacquers, and eye shadows offer a great way to incorporate color into an evening look, while the lighter shades in the Cremesheen Glass lip glosses are suitable for subtle and romantic day wear.
If having a statement lip or eye look is perhaps too bold you for, the collection's Magenta blush is a great option. Its pinky-purple tones are deep enough to provide a lasting impression, but can be easily toned down for everyday wear. Whether or not colour is your thing, the purples in this collection are sure to catch your eye.
The collection, which features deep purples and pastel lilacs, was inspired by the cinema and features Kirsten McMenamy as the cover model. The dark, plum-like purples in the lipsticks, nail lacquers, and eye shadows offer a great way to incorporate color into an evening look, while the lighter shades in the Cremesheen Glass lip glosses are suitable for subtle and romantic day wear.
If having a statement lip or eye look is perhaps too bold you for, the collection's Magenta blush is a great option. Its pinky-purple tones are deep enough to provide a lasting impression, but can be easily toned down for everyday wear. Whether or not colour is your thing, the purples in this collection are sure to catch your eye.
Trend Themes
1. Bold Lip Colors - The prominent plum-colored cosmetics in MAC's 'Reel Sexy' collection offer a disruptive innovation opportunity for bold lip colors in the beauty industry.
2. Cinema-inspired Makeup - The MAC 'Reel Sexy' collection, inspired by cinema, presents a disruptive innovation opportunity for cinema-themed makeup products.
3. Wearable Purples - The wearable purples in MAC's 'Reel Sexy' collection open up a disruptive innovation opportunity for incorporating bold colors into everyday makeup looks.
Industry Implications
1. Beauty and Cosmetics - The prominent plum-colored cosmetics in MAC's 'Reel Sexy' collection signal a disruptive innovation opportunity in the beauty and cosmetics industry.
2. Fashion and Entertainment - The cinema-inspired 'Reel Sexy' collection by MAC presents a disruptive innovation opportunity at the intersection of the fashion and entertainment industries.
3. Makeup Retail - The introduction of the 'Reel Sexy' collection by MAC opens up a disruptive innovation opportunity in the makeup retail industry, particularly with its bold lip colors and cinema-inspired theme.
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