These Instant Noodles Now Come in a Savory Mac and Cheese Flavor
Katherine Pendrill — February 8, 2016 — Lifestyle
Pot Noodle recently added a mac and cheese flavor to its existing lineup of instant noodle cups. Over the past few years, there has been an increasing demand for cheesy flavors when it comes to savory snack foods. Now Pot Noodle is attempting to capture the cheese-loving demographic with its unexpected new product.
The new mac and cheese flavor from Pot Noodle boasts the distinctive cheesy taste of the classic comfort food in the form of a hearty instant noodle dish. The flavor is designed to appeal to consumers who are looking for a hot snack that is flavorful, but also quick and easy to prepare. The new variety follows the launch of the brand's You Can Make It campaign, which seeks to get a better understanding of what consumers are looking for when it comes to convenience foods.
The new mac and cheese flavor from Pot Noodle boasts the distinctive cheesy taste of the classic comfort food in the form of a hearty instant noodle dish. The flavor is designed to appeal to consumers who are looking for a hot snack that is flavorful, but also quick and easy to prepare. The new variety follows the launch of the brand's You Can Make It campaign, which seeks to get a better understanding of what consumers are looking for when it comes to convenience foods.
Trend Themes
1. Cheesy Flavors in Snack Foods - There is an increasing demand for cheesy flavors in savory snack foods, presenting an opportunity for innovation in the snack industry.
2. Quick and Easy Instant Noodle Meals - Consumers are seeking convenient, flavorful, and easy-to-prepare meals, creating potential for disruptive innovation in the instant noodle industry.
3. Understanding Consumer Preferences for Convenience Foods - The You Can Make It campaign by Pot Noodle highlights the importance of gaining insight into consumer preferences, providing an opportunity for industry-wide improvements in convenience food offerings.
Industry Implications
1. Snack Food Industry - The snack food industry can explore new savory snack options with cheesy flavors to meet the increasing consumer demand.
2. Instant Noodle Industry - The instant noodle industry can develop quick and easy meal options that provide delicious flavors and convenience for consumers on-the-go.
3. Convenience Food Industry - The convenience food industry can leverage consumer insights to improve and innovate their offerings, creating more appealing and convenient options for consumers.
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