M80 Esports Partnered with Shikenso on a New Venture
Colin Smith — November 29, 2023 — Business
References: shikenso & esportsinsider
M80 Esports, a North American esports organisation that competes in titles such as Call of Duty, Fortnite, and Valorant, has announced a partnership with Shikenso Analytics, a German esports data and analytics company. The partnership will help M80 better understand the performance of its partnerships by using Shikenso’s custom-built AI partnership analysis tool. This tool will enable M80 to measure the impact of its sponsorships and activations across its streaming and social media channels, as well as provide insights into the esports market and audience.
Shikenso Analytics is a leading provider of esports data and analytics solutions, offering a range of services such as sponsorship valuation, social media analysis, content optimisation, and market research. The company has partnered with several prominent esports organisations and tournament organisers, such as Fnatic, Mousesports, Alpine Esports, and BLAST. By collaborating with M80, Shikenso Analytics aims to support the growth and development of the North American esports scene and showcase the value of data-driven decision making in the esports industry.
Image Credit: Shikenso Analytics, M80 Esports
Shikenso Analytics is a leading provider of esports data and analytics solutions, offering a range of services such as sponsorship valuation, social media analysis, content optimisation, and market research. The company has partnered with several prominent esports organisations and tournament organisers, such as Fnatic, Mousesports, Alpine Esports, and BLAST. By collaborating with M80, Shikenso Analytics aims to support the growth and development of the North American esports scene and showcase the value of data-driven decision making in the esports industry.
Image Credit: Shikenso Analytics, M80 Esports
Trend Themes
1. Data-driven Decision Making - The partnership between M80 Esports and Shikenso Analytics highlights the growing importance of data-driven decision making in the esports industry.
2. Partnership Analysis Tools - Shikenso's AI partnership analysis tool offers new opportunities for M80 Esports to evaluate the impact of their sponsorships and activations across multiple channels.
3. Esports Data and Analytics - The collaboration between M80 Esports and Shikenso Analytics showcases the increasing significance of esports data and analytics in understanding the market and audience.
Industry Implications
1. Esports - The partnership between M80 Esports and Shikenso Analytics demonstrates the use of analytics in leveraging sponsorships and measuring performance within the esports industry.
2. Data Analytics - Analyzing data from partnerships and the esports market presents significant opportunities for data analytics companies like Shikenso Analytics.
3. Market Research - Shikenso Analytics' services in social media analysis and market research contribute to the growth and development of the esports industry through valuable insights.
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