HANON Taps Padmore & Barnes and Anglozine on the New M244 Higgins
References: launches.hanon-shop & hypebeast
HANON works alongside both Padmore & Barnes and London-based brand Anglozine on a new leisure shoe entitled the M244 Higgins shoe. The Higgins is the base foundation of the latest design, which was a boating shoe originally released back in 1978 by Padmore & Barnes.
It retains its moccasin-like shape as the trio draw inspiration from Anglozine's seasonal capsule and all of their shared admiration of cinema, jazz, and mid-20th century style. The shoe is limited, as there are only 60 pairs that are created. It has a smooth sand upper made from suede materials with added perforations at the vamp for a touch of breathability. It is also detailed with a bright orange suede by the back for tonal contrast.
Image Credit: HANON
It retains its moccasin-like shape as the trio draw inspiration from Anglozine's seasonal capsule and all of their shared admiration of cinema, jazz, and mid-20th century style. The shoe is limited, as there are only 60 pairs that are created. It has a smooth sand upper made from suede materials with added perforations at the vamp for a touch of breathability. It is also detailed with a bright orange suede by the back for tonal contrast.
Image Credit: HANON
Trend Themes
1. Leisure Footwear Collaborations - Collaborations between footwear brands and fashion labels/designers can create limited edition styles that merge performance and fashion.
2. Retro Styles for Modern Consumers - Updating classic footwear designs with modern materials and colorways can appeal to consumers who value the aesthetics of the past.
3. Limited Edition Footwear Drops - Creating limited runs of footwear styles can increase brand exclusivity and create a sense of urgency among consumers to purchase before they're gone.
Industry Implications
1. Footwear - Footwear companies can collaborate with fashion brands and use retro designs to create limited edition styles for style-conscious consumers.
2. Fashion - Co-branding with footwear companies to produce limited edition styles can increase brand recognition and create excitement for consumers.
3. Marketing/advertising - Using limited edition drops of retro-inspired footwear as a marketing tool can generate buzz and create a sense of exclusivity among fans of the brand.
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