The M Missoni Resort 2014 Collection Channels Venice Beach Life
Meghan Young — June 22, 2013 — Fashion
References: missoni & fashionologie
Take the skateboards away from the models and the skater influence may seem like a bit of the stretch, nevertheless, it is undeniable that the M Missoni Resort 2014 collection has a sporty feel to it. Yet, as is the Italian brand's signature style, the looks are rife with vibrant prints and patterns that are quite the distraction from such athletic details.
Nevertheless, the designers behind the M Missoni Resort 2014 collection have captured the free spirit of Venice Beach and its surf and skate subcultures. Upon closer inspection, the prints are much more cartoonish and street-art-inspired than the label is known for. According to Angela Missoni, “We played with the California girl’s vibrant and unconventional attitude to fashion." Youthful and fun, the looks are perfect for summer.
Nevertheless, the designers behind the M Missoni Resort 2014 collection have captured the free spirit of Venice Beach and its surf and skate subcultures. Upon closer inspection, the prints are much more cartoonish and street-art-inspired than the label is known for. According to Angela Missoni, “We played with the California girl’s vibrant and unconventional attitude to fashion." Youthful and fun, the looks are perfect for summer.
Trend Themes
1. Skater-inspired Fashion - Designers are incorporating sporty elements and prints inspired by skate subcultures into their fashion collections.
2. Vibrant Prints and Patterns - Fashion brands are embracing vibrant and unconventional prints, moving away from traditional designs.
3. Youthful and Fun Looks - Fashion brands are creating looks with a playful and youthful vibe, perfect for the summer season.
Industry Implications
1. Fashion - The fashion industry has the opportunity to tap into the growing demand for skater-inspired and vibrant fashion.
2. Streetwear - Streetwear brands can leverage the popularity of skater-inspired fashion to create unique and trendy collections.
3. Apparel Retail - Apparel retailers can curate collections that feature youthful and fun looks, targeting the summer fashion market.
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