Rideshare Company Lyft Adds Pronoun Options for Riders
Grace Mahas — June 5, 2019 — Social Good
The popular rideshare app, Lyft has added a pronoun option for riders to increase comfort and inclusivity during their ride. The features are part of a 'Two is Too Few' campaign and was launched in time for LGBTQ Pride month. The pronoun option will remain a staple feature moving forward and include they, them, theirs, she him, hers, he him, hers, my pronoun isn’t listed and prefer not to say.
These options will be included on the riders profile in an attempt to change the deep-rooted gender binary. The company has also partnered with the National Center for Transgender Equality to assist transgender drivers in changing their driver's license name and gender.
Image Credit: Lyft
These options will be included on the riders profile in an attempt to change the deep-rooted gender binary. The company has also partnered with the National Center for Transgender Equality to assist transgender drivers in changing their driver's license name and gender.
Image Credit: Lyft
Trend Themes
1. Inclusive Rideshare Experience - Lyft's pronoun option feature allows for an inclusive rideshare experience, inspiring other companies to add similar options and adapt to changing cultural norms.
2. Gender-neutral Customer Interactions - The creation of gender-neutral pronoun options indicate a cultural shift toward gender inclusivity, prompting industries across customer service to adopt more inclusive approaches of customer interaction.
3. Corporate Social Responsibility Through LGBTQ+ Support - Lyft's partnership with The National Center for Transgender Equality to assist transgender drivers highlights the increasing importance of corporate social responsibility through support of LGBTQ+ communities.
Industry Implications
1. Transportation - The transportation industry can learn from Lyft's inclusive approach in addressing customer needs, leading to innovative ride-share features.
2. Technology - Tech companies can incorporate inclusive gender language across software and user interfaces, redefining standard practices of gender classification.
3. Human Resources - Human resource departments can look to Lyft's corporate social responsibility initiatives as a guidepost for promoting LGBTQ+ inclusion in the workplace.
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