Lychee Oreo Flavor Has Been Released in Celebration of the Lunar New Year
Ellen Smith — January 12, 2021 — Lifestyle
A lychee Oreo flavor has been released in celebration of the Lunar New Year.
Now, the iconic snack arrives with Lychee-flavored cookies, serving a reddish-pink colorway that makes the treat standout. In between the cookies is the brand's classic creamy filling, which hasn't been altered for this particular iteration. In addition to the flavor, Oreo is paying homage to the Lunar New Year by embellishing the treats with a cartoon depiction of a cow, which references the Year of the Ox. Each of the cookies are wrapped inside a gold and red wrapper.
The snacks are available for a limited time throughout China, but those overseas are able to order the new Oreo flavor offering online.
Image Credit: Sina
Now, the iconic snack arrives with Lychee-flavored cookies, serving a reddish-pink colorway that makes the treat standout. In between the cookies is the brand's classic creamy filling, which hasn't been altered for this particular iteration. In addition to the flavor, Oreo is paying homage to the Lunar New Year by embellishing the treats with a cartoon depiction of a cow, which references the Year of the Ox. Each of the cookies are wrapped inside a gold and red wrapper.
The snacks are available for a limited time throughout China, but those overseas are able to order the new Oreo flavor offering online.
Image Credit: Sina
Trend Themes
1. Lychee-flavored Snacks - There is an opportunity to explore more lychee-flavored snacks and expand the market.
2. Commemorative Food Offerings - Creating limited edition food products to honor certain events or cultures can be a successful business model.
3. Online Food Shopping - Expanding online shopping platforms for food items allows for easier access to limited edition products and wider market reach.
Industry Implications
1. Food & Beverage Manufacturing - Food & beverage manufacturers can explore new flavors and create unique, limited edition products for special cultural holidays or events.
2. E-commerce - Online retailers can offer exclusive and limited edition food products globally to create a wider market reach and new revenue streams.
3. Cultural Celebrations & Festivals - Cultural events and festivals can use exclusive food offerings to drive interest and revenue while introducing new cultures and traditions to attendees.
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