Jet-Set Pet Must-Haves
Bianca — August 10, 2007 — Pop Culture
References: gwlittle
Pet lovers have no trouble shelling out money for their beloved fur balls. They want Fido and Fluffy to have the best life possible, even while traveling.
It makes sense then that safety features are important for owners, as is a snazzy sense of style. Gwlittle.com knows the pet owner's psyche and has therefore launched a slew of products to ensure your furry friend gets maximum enjoyment from travel!
The Seatbelt Safety Harness is the only animal seatbelt to have undergone crash test development; they tested the padded belts on 30 lb dogs at speeds up to 30 mph. It clips into your car's regular seat belt recepticle and comes in two sizes. At $35, the company claims it's "the safest dog car safety harness ever made!"
Relieve de Stress Drops
Now you can dope your doggy with these calming drugs. The droplets are geared towards pets that are "anxious about traveling, seperation, thunderstorms, vet visits" and, of course, getting all prettied up at the groomers.
ILS Silver Skull Doggles
Anyone who's ever seen a dog sportin' a pair of chic doggles has also experienced the sheer amusement and rowdiness evoked by the sight of it! Bring a smile to your neighbourhood by investing in a pair for your own pooch. They're vet recommended to protect eyes from wind, dirt and sun. The lenses are interchangeable too, so you can keep the colours coordinated with current doggy styles.
Ease The Quease Drops
Doggie motion sickness might sound funny, but for the owner, it's not so amusing cleaning up pooch puke! A wise investment.
It makes sense then that safety features are important for owners, as is a snazzy sense of style. Gwlittle.com knows the pet owner's psyche and has therefore launched a slew of products to ensure your furry friend gets maximum enjoyment from travel!
The Seatbelt Safety Harness is the only animal seatbelt to have undergone crash test development; they tested the padded belts on 30 lb dogs at speeds up to 30 mph. It clips into your car's regular seat belt recepticle and comes in two sizes. At $35, the company claims it's "the safest dog car safety harness ever made!"
Relieve de Stress Drops
Now you can dope your doggy with these calming drugs. The droplets are geared towards pets that are "anxious about traveling, seperation, thunderstorms, vet visits" and, of course, getting all prettied up at the groomers.
ILS Silver Skull Doggles
Anyone who's ever seen a dog sportin' a pair of chic doggles has also experienced the sheer amusement and rowdiness evoked by the sight of it! Bring a smile to your neighbourhood by investing in a pair for your own pooch. They're vet recommended to protect eyes from wind, dirt and sun. The lenses are interchangeable too, so you can keep the colours coordinated with current doggy styles.
Ease The Quease Drops
Doggie motion sickness might sound funny, but for the owner, it's not so amusing cleaning up pooch puke! A wise investment.
Trend Themes
1. Luxury Pet Travel - The trend of pet owners willing to pay more for high-quality travel gear that emphasizes comfort and style presents opportunities for companies to innovate in luxury pet travel services.
2. Pet Safety Products - Pet safety products like crash-tested seatbelt harnesses and medication to ease pet travel anxiety represent opportunities for companies to disrupt the pet safety industry.
3. Pet Eyewear - Trends towards pet eyewear, such as doggles, that serve practical purposes like protecting against dirt and sun, and offer a fun, stylish accessory are opportunities for companies to add style and features to pet eyewear.
Industry Implications
1. Pet Product Industry - The pet product industry, particularly in regards to travel products and safety gear, has opportunities to capitalize on the trend of pet owners seeking high-quality and stylish items.
2. Pet Travel Services Industry - The pet travel services industry can take advantage of the trend of owners willing to pay for luxury travel experiences for their pets by creating high-end services.
3. Animal Pharma Industry - The animal pharmaceutical industry has opportunities to offer a wider range of products to ease pet travel anxiety, motion sickness, and other related issues.
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