These Luxury Tires Are The Most Expensive in the World
Mishal Omar — June 14, 2016 — Luxury
References: prnewswire & luxurylaunches
The Z1 tires were designed in a collaboration between Dubai-based 'Z Tyre' and jeweler Joaillier Prive -- creating the world's most expensive luxury tires.
It is fitting that these luxury tires were designed by a company in the highly expensive city of Dubai. The tires are thin and minimal and do not look overtly luxurious but are actually adorned with 24 karat gold and diamond stones. A set of these tires was recently sold for $600,000 -- setting a Guinness World Records' recognized standard for the world's most expensive tires.
By donating the proceeds of that money to the Zenises Foundation, which focuses on improving access to education, the creators of these luxury tires have avoided any backlash that comes with selling tires that cost more than what most people across the world pay for a home.
It is fitting that these luxury tires were designed by a company in the highly expensive city of Dubai. The tires are thin and minimal and do not look overtly luxurious but are actually adorned with 24 karat gold and diamond stones. A set of these tires was recently sold for $600,000 -- setting a Guinness World Records' recognized standard for the world's most expensive tires.
By donating the proceeds of that money to the Zenises Foundation, which focuses on improving access to education, the creators of these luxury tires have avoided any backlash that comes with selling tires that cost more than what most people across the world pay for a home.
Trend Themes
1. Luxury Tires - The trend of luxury tires creates opportunities for high-end tire manufacturers to collaborate with luxury brands or jewelers to create ultra-expensive specialty products.
2. Jewelry-infused Products - The rising trend of jewelry-infused products provides an opportunity for brands to add value to everyday products by incorporating luxury materials and designs, creating new and exciting luxury goods.
3. Value-packed Charity - Combining high-value products with charitable causes is a growing trend that creates opportunities for brands to demonstrate social responsibility and improve brand image through donations or other charitable acts.
Industry Implications
1. Automotive Manufacturing - Luxury tire collaborations can open up new marketing opportunities for automotive manufacturers that specialize in high-end vehicles and performance tires.
2. Luxury Goods and Services - The trend of jewelry-infused products provides opportunities for luxury brands to expand their market by offering unique and luxurious products to discerning customers.
3. Social Impact - The value-packed charity trend can be integrated into various industries, motivating brands to focus on incorporating social responsibility in their business model.
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