This Skincare Branding Revolves Around Sleek Design Accents
Mishal Omar — August 11, 2016 — Fashion
References: cravents & thedieline
This luxury skincare line is appropriately titled 'Sofisticada' -- a Spanish word that translates to 'sophisticated' in English.
Designed by the Colombia-based creative director and illustrator Robinsson Cravents, the luxury skincare items come in a variety of lotions and oils that are presented in packaging that can only be described as subtle but beautiful. All the products in the collection are packaged with gold and pastel pink colors that each make up half of the labels and meet diagonally in the middle. With minimal wording and graphics, this packaging lets the product speak for itself.
This luxury skincare line accurately represents the anti-aging and radiance-enhancing quality of ingredients without having to express it in explicit terms.
Designed by the Colombia-based creative director and illustrator Robinsson Cravents, the luxury skincare items come in a variety of lotions and oils that are presented in packaging that can only be described as subtle but beautiful. All the products in the collection are packaged with gold and pastel pink colors that each make up half of the labels and meet diagonally in the middle. With minimal wording and graphics, this packaging lets the product speak for itself.
This luxury skincare line accurately represents the anti-aging and radiance-enhancing quality of ingredients without having to express it in explicit terms.
Trend Themes
1. Minimalist Packaging - Exploring minimalist packaging designs can create a disruptive innovation opportunity for skincare brands to convey sophistication and simplicity.
2. Luxury Skincare - The luxury skincare industry can capitalize on the trend of sophisticated branding and design to create exclusive and high-end product lines.
3. Anti-aging Products - Incorporating anti-aging and radiance-enhancing ingredients into skincare formulations presents a disruptive innovation opportunity for the beauty industry to cater to the growing demand for age-defying solutions.
Industry Implications
1. Skincare - The skincare industry can adopt sophisticated branding strategies and elegant packaging designs to elevate their brand image and captivate luxury-oriented consumers.
2. Beauty - The beauty industry can leverage minimalist packaging trends to stand out in a cluttered market and effectively communicate the quality and sophistication of their product offerings.
3. Design - The design industry can explore sleek and subtle design accents in packaging to help luxury brands create visually appealing product presentations that resonate with discerning consumers.
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