One London-Based Department Store Created a Fashion Drive-Through
Malika Renee Butss — November 24, 2013 — Luxury
References: selfridges & luxurylaunches
London-based department store Selfridges has unveiled the world’s first luxury fashion drive-through. I love shopping as much as the next person but the hassle of finding parking and then actually having to get out the car during these cold conditions is a enough to make me online shop all season.
Selfridges took those minor complications into detail upon its brilliant idea of ‘click and collect.’ The procedure is quite simple; drive up to the designated area alongside the department store where the stationed sales associated takes your order via iPad. Before you can even think about parking, you’re handed your bag of orders. Buyers are also given the option of pre-ordering online before hand and just making a simple pick up -- we’ll call this the McDonald’s way of doing things.
Fast, efficient and a lot warmer than walking across the parking lot into the store, the luxury fashion drive-through is a beautiful idea and just in time with the holiday season.
Selfridges took those minor complications into detail upon its brilliant idea of ‘click and collect.’ The procedure is quite simple; drive up to the designated area alongside the department store where the stationed sales associated takes your order via iPad. Before you can even think about parking, you’re handed your bag of orders. Buyers are also given the option of pre-ordering online before hand and just making a simple pick up -- we’ll call this the McDonald’s way of doing things.
Fast, efficient and a lot warmer than walking across the parking lot into the store, the luxury fashion drive-through is a beautiful idea and just in time with the holiday season.
Trend Themes
1. Drive-through Shopping - Luxury fashion drive-throughs provide a convenient and efficient way for customers to shop without leaving their vehicles.
2. Click and Collect - The 'click and collect' concept offers a seamless shopping experience by allowing customers to pre-order online and pick up their purchases quickly and easily.
3. Personalized Sales Experience - The use of iPads and efficient order processing enables a personalized sales experience for customers at luxury fashion drive-throughs.
Industry Implications
1. Retail - The drive-through shopping trend presents an opportunity for retailers to offer a unique and convenient shopping experience to customers.
2. Fashion - Luxury fashion drive-throughs disrupt the traditional in-store shopping model and provide an innovative way for fashion brands to engage with customers.
3. Technology - The use of iPads and online order processing in the click and collect concept creates opportunities for technology companies to provide innovative solutions for retail businesses.
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