This Candle Branding Emphasizes the Product's Soothing Qualities
Mishal Omar — October 1, 2016 — Marketing
References: treasuryofcandles & packagingoftheworld
The New Zealand-based brand 'The Treasury of Candles' offers luxury candles that were designed by the creative agency 'Afterhours' in London, England.
The candles each come in semi-transparent glass jars with gold lids as well as gold labeling. The labeling comes in the form of a simple image of a candelabra and the name of the brand. The luxury candles are packaged in sophisticated black boxes and what differentiates one scent from another are the color-coded ribbons that are used to decorate the boxes. Inserts inside the candles feature sophisticated color gradients and brief outlines of the various notes in the scents of the candles.
These luxury candles ensure that they emphasize the use of candles to enhance any experience, while still offering a simple, minimalist aesthetic.
The candles each come in semi-transparent glass jars with gold lids as well as gold labeling. The labeling comes in the form of a simple image of a candelabra and the name of the brand. The luxury candles are packaged in sophisticated black boxes and what differentiates one scent from another are the color-coded ribbons that are used to decorate the boxes. Inserts inside the candles feature sophisticated color gradients and brief outlines of the various notes in the scents of the candles.
These luxury candles ensure that they emphasize the use of candles to enhance any experience, while still offering a simple, minimalist aesthetic.
Trend Themes
1. Luxury Candles - The trend of luxury candles presents an opportunity for businesses to create high-end, experiential candle products.
2. Minimalist Packaging - The trend of minimalist packaging in the candle industry opens up possibilities for businesses to create sleek and sophisticated designs.
3. Scent Differentiation - The trend of using color-coded ribbons and scent descriptions to differentiate candle scents offers an opportunity for businesses to enhance the customer experience and appeal to different preferences.
Industry Implications
1. Home Decor - The home decor industry can capitalize on the trend of luxury candles by offering stylish and elegant candle options for consumers.
2. Creative Agency - Creative agencies specializing in branding and packaging design can seize the opportunity of minimalist packaging in the candle industry by offering innovative and visually appealing solutions.
3. Wellness - The wellness industry can tap into the trend of scent differentiation in candles by creating unique blends that promote different therapeutic benefits.
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