Nigel Goodwin — January 20, 2006 — World
References: fourseasons
Adventure travel has gone upscale, thanks to Four Seasons, the hotel company that "invented luxury for the modern traveler". For an exotic vacation that still offers a high thread count, check out the new Four Seasons Tented Camp Golden Triangle, Thailand. The camp is situated in the fabled location where the borders of Thailand, Laos and Myanmar converge. In the company's words,
"Reached by river boat amid Thailand's exotic bamboo jungles, where three countries meet, a one-of-a-kind experience in luxurious tented accommodations awaits. Designed for active adults, these all-inclusive two- or three-night adventures cover every detail, from elephant mahout training to Mekong River excursions; from formal campfire dinners to riverside drinks in the stilt-top bar."
Camping never sounded so good.
"Reached by river boat amid Thailand's exotic bamboo jungles, where three countries meet, a one-of-a-kind experience in luxurious tented accommodations awaits. Designed for active adults, these all-inclusive two- or three-night adventures cover every detail, from elephant mahout training to Mekong River excursions; from formal campfire dinners to riverside drinks in the stilt-top bar."
Camping never sounded so good.
Trend Themes
1. Upscale Adventure Travel - There is a growing trend of luxury hotels offering high-end adventure travel experiences.
2. Experiential Accommodations - Hotels are now providing unique and immersive accommodations that go beyond traditional luxury offerings.
3. Location-specific Experiences - Travelers are seeking out experiences that are tied to specific and unique locations.
Industry Implications
1. Hospitality - Luxury hotels and resorts are leveraging these trends to attract affluent travelers seeking unique experiences.
2. Travel and Tourism - The travel and tourism industry can capitalize on the demand for upscale adventure travel experiences.
3. Luxury Goods - Luxury goods brands can partner with hotels to provide exclusive experiences and products for travelers seeking luxury adventure.
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