This Luxurious Ski Hotel by Bjarke Ingels Group is for Audemars Piguet
Kalin Ned — April 14, 2018 — Art & Design
Exquisite Swiss watchmaker Audemars Piquet taps into famed Bjarke Ingels Group for the development of an extravagant and luxurious ski hotel. The Audemars Piguet Hotel des Horlogers is like no other since the building design boasts a zig-zag structure.
Situated in the scenic Vallée de Joux, Switzerland, the luxurious ski hotel offers patrons a one-of-a-kind experience during their winter vacation. The elaborate design of the building inconspicuously ties into the hilly landscape of the resort. The zig-zag pattern extends from the bottom to the roof and beckons "guests to descend on skis toward the trails of the Vall de Joux" from their room. The end of the zig-zag path ends with the Watchmaker's Path which is informed by a famous journey from Vallée de Joux to Geneva.
Photo Credits: Bjarke Ingels Group
Situated in the scenic Vallée de Joux, Switzerland, the luxurious ski hotel offers patrons a one-of-a-kind experience during their winter vacation. The elaborate design of the building inconspicuously ties into the hilly landscape of the resort. The zig-zag pattern extends from the bottom to the roof and beckons "guests to descend on skis toward the trails of the Vall de Joux" from their room. The end of the zig-zag path ends with the Watchmaker's Path which is informed by a famous journey from Vallée de Joux to Geneva.
Photo Credits: Bjarke Ingels Group
Trend Themes
1. Extravagant Hotel Designs - Luxury hotels are incorporating unique and extravagant designs to provide immersive guest experiences.
2. Integration of Landscape in Architecture - Architects are using the natural landscape to inform the construction of buildings and create a seamless experience for visitors.
3. Luxury Ski Resorts - As skiing becomes more popular, luxury ski resorts are offering unique and luxurious experiences to attract high-end customers.
Industry Implications
1. Hospitality - The hospitality industry can take advantage of the trend towards unique hotel designs to attract more customers and create memorable experiences.
2. Architecture - Architects can integrate the natural landscape into their designs to create innovative and interesting buildings that complement their surroundings.
3. Ski Resorts - Ski resorts can differentiate themselves from competitors by offering unique and extravagant experiences that appeal to high-end customers.
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