Breguet Les Plumes
Going Like Sixty — April 8, 2008 — Luxury
References: vialuxe
Baselworld 2008 is the place for Breguet to unwrap a modest *cough* example of their exquisite craftsmanship. This is the Les Plumes watch made of 18 carat white gold. There are rubies and 1200 diamonds. 18k gold dial with pearl overlay and the signature Breguet Arabic numerals finish off this distinguished watch.
Implications - Luxury consumers demand products that transcend the traditional limitations of the everyday. A seemingly innocuous product such as a cuff watch that is packed full of opulent gems and jewels is a perfect example of how even the simplest of items can be turned into something truly appealing to this target market. Every product is an opportunity for upscaling if the will exists to do so.
Implications - Luxury consumers demand products that transcend the traditional limitations of the everyday. A seemingly innocuous product such as a cuff watch that is packed full of opulent gems and jewels is a perfect example of how even the simplest of items can be turned into something truly appealing to this target market. Every product is an opportunity for upscaling if the will exists to do so.
Trend Themes
1. Extravagant Jewelry Watches - Creating cuff watches embedded with precious gems and jewels can cater to the luxury market's desire for opulent and unique timepieces.
2. Upscaling Everyday Items - Transforming ordinary objects into luxurious pieces, such as cuff watches adorned with diamonds and pearls, appeals to luxury consumers seeking transcendent products.
3. Transcendent Luxury Products - By infusing average items with high-end materials like 18k white gold and rubies, luxury brands can attract discerning consumers who crave extravagant and distinctive goods.
Industry Implications
1. Luxury Jewelry - The luxury jewelry industry can capitalize on the demand for intricate cuff watches embedded with gemstones and diamonds, appealing to affluent consumers.
2. Fashion Accessories - The fashion accessories industry can tap into the luxury market by offering extravagant cuff watches that feature unique features like gold dials with pearl overlays.
3. Luxury Timepieces - Luxury watch manufacturers can create disruptive innovation opportunities by producing cuff watches that defy traditional limitations, incorporating opulent elements like Breguet Arabic numerals and 1200 diamonds.
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