Lune Blanche
Ayman — February 28, 2008 — Art & Design
References: news.korea & yankodesign
Young artist/designer Ah-young Yi used Wisteria to make this amazing piece of art he named, Lune Blanche which means white moon. Lune Blanche reflects a pattern of repetitive nature of the rule and the representation of a work of art. Hundreds and thousands of wooden 'toothpicks' were combined together to make this massive wood sculpture. The result is a striking artsy unique chair.
Implications - In today's digital society, even work that is nominally distant from the Internet has to appeal to the social media set. By creating a novelty product or campaign, brands can earn themselves invaluable online coverage and attention. This kind of awareness is important because it draws interested eyes who may have otherwise ignored the product, opening them up to all the goods the company or artist may have.
Implications - In today's digital society, even work that is nominally distant from the Internet has to appeal to the social media set. By creating a novelty product or campaign, brands can earn themselves invaluable online coverage and attention. This kind of awareness is important because it draws interested eyes who may have otherwise ignored the product, opening them up to all the goods the company or artist may have.
Trend Themes
1. Wood Sculpture - The trend of creating massive wood sculptures using unconventional materials like toothpicks presents an opportunity for disruptive innovation in the art and design industry.
2. Novelty Products - The trend of creating novelty products or campaigns that appeal to social media users offers an opportunity for disruptive innovation in the marketing and branding industry.
3. Social Media Coverage - The trend of using social media as a platform to gain online coverage and attention for products or artworks opens up opportunities for disruptive innovation in the digital marketing industry.
Industry Implications
1. Art and Design - The art and design industry can explore disruptive innovative opportunities by embracing the trend of creating massive wood sculptures using unconventional materials like toothpicks.
2. Marketing and Branding - The marketing and branding industry can capitalize on the trend of creating novelty products or campaigns that appeal to social media users, offering disruptive innovation opportunities in attracting consumer attention.
3. Digital Marketing - The digital marketing industry can leverage the trend of using social media as a platform to gain online coverage and attention, leading to disruptive innovation in reaching and engaging target audiences.
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