Lunch Dropbox is a Week-Long Pilot from Drop Box and Infatuation
Ellen Smith — November 18, 2020 — Marketing
References: thelunchdropbox & adweek
Dropbox and The Infatuation have partnered to help the millions of Americans struggling to adjust to the working from home lifestyle, with a week-long lunch delivery program dubbed Lunch Dropbox.
Working from home has altered the lives of millions of people in America, with many complaining about a lack of regulation and negative mental health effects. Shorter and irregular lunches are a product of that, and can have adverse effects on the worker both physically and mentally. Lunch Dropbox serves as a solution to this problem, as its helping people upgrade their lunches in a nutritious way that supports local restaurants. For the week this initiative was running, consumers could choose to have their lunch delivered from one of three local eateries.
Image Credit: Dropbox and The Infatuation
Working from home has altered the lives of millions of people in America, with many complaining about a lack of regulation and negative mental health effects. Shorter and irregular lunches are a product of that, and can have adverse effects on the worker both physically and mentally. Lunch Dropbox serves as a solution to this problem, as its helping people upgrade their lunches in a nutritious way that supports local restaurants. For the week this initiative was running, consumers could choose to have their lunch delivered from one of three local eateries.
Image Credit: Dropbox and The Infatuation
Trend Themes
1. Local Lunch Delivery Programs - The rise of lunch delivery programs provides an opportunity for disruption in the food delivery industry.
2. Working From Home Lifestyle - Adjustment to the new normal of working from home presents an opportunity to innovate in areas such as mental health practices and workplace regulations.
3. Supporting Local Eateries - The trend of supporting local businesses presents opportunities for innovative marketing and partnership programs between restaurants and tech companies.
Industry Implications
1. Food Delivery - Food delivery companies can disrupt the market by offering more personalized and localized options for lunch deliveries.
2. Mental Health - Opportunities exist in the mental health industry to develop innovative practices that address the effects of working from home on employees' mental well-being.
3. Tech and Local Restaurants - Promotion and partnership opportunities exist for tech companies looking to support local restaurants during a time of decreased business due to pandemic restrictions.
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