The Lumbrein Residence is a Picturesque Family Home in the Mountains
Emily Evans — September 6, 2011 — Art & Design
References: hurstsong.ch & freshome
Serene seemed like the perfect way to describe the 'Lumbrein' Residence, which is located in the scenic village of Graubunden, Switzerland. Living in this stunning home would truly be a dream come true, especially for those who appreciate some peace and quiet.
The interior of the Lumbrein Residence is constructed from timber planks, which help to give it an eco-feel and stronger connection to its natural surroundings. While the interior of the Lumbrein Residence keeps it fairly simple, the expansive floor-to-ceiling windows allow the priceless Swiss surroundings to act as the perfect wall decor.
Implications - Just as the surroundings of a home seem to be equally as important as the home itself to many people, companies should be concerned with drawing focus upon where their products can be used. Companies who put a strong focus on what activities and where their products can be used help to give consumers all of the reason why they need a certain product.
The interior of the Lumbrein Residence is constructed from timber planks, which help to give it an eco-feel and stronger connection to its natural surroundings. While the interior of the Lumbrein Residence keeps it fairly simple, the expansive floor-to-ceiling windows allow the priceless Swiss surroundings to act as the perfect wall decor.
Implications - Just as the surroundings of a home seem to be equally as important as the home itself to many people, companies should be concerned with drawing focus upon where their products can be used. Companies who put a strong focus on what activities and where their products can be used help to give consumers all of the reason why they need a certain product.
Trend Themes
1. Eco-friendly Homes - There is a growing trend towards eco-friendly homes, using sustainable materials and incorporating nature into the design.
2. Seamless Indoor-outdoor Living - The desire for seamless indoor-outdoor living spaces is increasing, with large windows and open designs that bring the outdoors in.
3. Location-focused Marketing - Companies are recognizing the importance of highlighting where their products can be used, creating marketing campaigns that emphasize the specific locations and activities associated with their offerings.
Industry Implications
1. Home Construction - The home construction industry has a prime opportunity to capitalize on the demand for eco-friendly homes and seamless indoor-outdoor living spaces.
2. Architecture and Design - Architects and designers can leverage the trend of eco-friendly and nature-incorporated designs to create innovative and sustainable living spaces.
3. Tourism and Hospitality - The tourism and hospitality industry can tap into location-focused marketing to attract customers by highlighting the unique experiences and natural surroundings offered at their establishments.
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