The lululemon Blissfeel Trail is a First-of-Its-Kind Design for Women
Laura McQuarrie — May 29, 2023 — Fashion
References: shop.lululemon & refinery29
The lululemon Blissfeel Trail women's running shoe is a standout in the performance footwear space since it boasts a design specifically for the female foot and the ability to take women from the road to the trail. This lightweight and supportive running shoe was purpose-built for running with a comfortable fit and cushioning profile based on a million Volumental foot scans and four years of research and development.
With a molded heel, the supportive running shoe for women creates a secure sensation when the foot strikes the ground, even on surfaces that are not flat.
So that women can feel confident about purchasing this groundbreaking innovation in footwear, lululemon offers a 30-day trial of the Blissfeel Trail, which is offered in stylish colorways with green, pink or orange accents.
With a molded heel, the supportive running shoe for women creates a secure sensation when the foot strikes the ground, even on surfaces that are not flat.
So that women can feel confident about purchasing this groundbreaking innovation in footwear, lululemon offers a 30-day trial of the Blissfeel Trail, which is offered in stylish colorways with green, pink or orange accents.
Trend Themes
1. Women-specific Trail Running Shoes - Designing trail running shoes specifically for women provides a disruptive opportunity in the performance footwear market.
2. Customized Running Shoe Design - Incorporating foot scans and research and development can lead to a disruptive innovation in the performance footwear industry.
3. Offering Trial Periods for Running Shoes - Providing a trial period for a high-tech running shoe can disrupt the traditional buying process for performance footwear.
Industry Implications
1. Performance Footwear Industry - The development of women-specific trail running shoes offers a possible new niche in the performance footwear industry.
2. Customized Shoe Manufacturing Industry - Volumental foot scans and research and development could disrupt the traditional way of manufacturing shoes in the industry.
3. E-commerce Industry - Providing a trial period for high-tech running shoes could disrupt the traditional online buying process and could create a new trend in the e-commerce industry.
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