Panera Partners with Yellowbird Hot Sauce for 'Ludicrous Mode'
Grace Mahas — July 25, 2022 — Lifestyle
References: panera
Panera recently announced a new partnership with the beloved Yellowbird Hot Sauce. The brands collaborated to release a 'Ludicrous Mode' at Miami-based Panera restaurants. Starting July 25, Panera is testing the new Ludicrous Mode in Miami allowing guests to "crank up the heat by adding Yellowbird Habanero Hot Sauce to any menu entrée."
The new collaboration marks the first time Yellowbird, the top-selling Hot Sauce on Amazon and #1 best-selling hot sauce at Whole Foods, will make an entrance into the fast-casual dining industry. Guests can opt to choose Ludicrous Mode and receive Yellowbird Hot Sauce complimentary on the side or directly on their meal when they order in cafes or via digital ordering, including the Panera app and online.
The new collaboration marks the first time Yellowbird, the top-selling Hot Sauce on Amazon and #1 best-selling hot sauce at Whole Foods, will make an entrance into the fast-casual dining industry. Guests can opt to choose Ludicrous Mode and receive Yellowbird Hot Sauce complimentary on the side or directly on their meal when they order in cafes or via digital ordering, including the Panera app and online.
Trend Themes
1. Hot Sauce Collaborations - Collaborations between restaurants and hot sauce brands provide a unique opportunity to offer customers a personalized and customizable spice experience.
2. Fast-casual Dining Innovation - Integrating popular and unique flavors in fast-casual dining can offer a competitive edge for brands aiming to provide a unique dining experience for customers.
3. Digital Ordering Integration - Integrating digital ordering platforms with in-store and online dining experiences can provide a seamless and convenient experience for customers.
Industry Implications
1. Restaurant - Restaurants can collaborate with hot sauce brands to offer unique spice experiences that can attract customers and foster a loyal customer base.
2. Fast-casual Dining - Fast-casual dining brands can utilize collaborations with popular hot sauce brands and innovative menu offerings to attract customers and stay competitive.
3. Digital Ordering - Digital ordering platforms can integrate with in-store and online dining experiences to offer seamless and convenient ways for customers to order and customize their meals.
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