Pro Skater Lucas Puig Collaborated with adidas for a Line of Board Shoes
Riley von Niessen — June 21, 2016 — Fashion
adidas is set to expand its skateboarding shoe line with the inclusion of a collaborative design with French pro boarder Lucas Puig.
Titled the Lucas Premiere ADV, the sneakers feature a colorway of white and a light coral-like hue that's been called 'sunglow' by the brand. As Lucas Puig is considered to be one of the best technical street skateboarders of today, the design incorporates all the durability and balance that's needed by professionals like him. This is done by reducing the weight of the sole to bring the user closer to their board and allow for better control, as well as a reinforced toe that protects the feet and makes the shoes last longer. In addition to being engineered for the purposes of skateboarding, the Lucas Premiere ADV features a simplistic style that allows them to pair perfectly for casual wear.
Titled the Lucas Premiere ADV, the sneakers feature a colorway of white and a light coral-like hue that's been called 'sunglow' by the brand. As Lucas Puig is considered to be one of the best technical street skateboarders of today, the design incorporates all the durability and balance that's needed by professionals like him. This is done by reducing the weight of the sole to bring the user closer to their board and allow for better control, as well as a reinforced toe that protects the feet and makes the shoes last longer. In addition to being engineered for the purposes of skateboarding, the Lucas Premiere ADV features a simplistic style that allows them to pair perfectly for casual wear.
Trend Themes
1. Collaborative Design - The trend of collaborating with professionals from different fields to create unique products opens up opportunities for disruptive innovation and cross-industry partnerships.
2. Technical Performance - The trend of designing products with enhanced technical features and specialized functionalities presents opportunities for disruptive innovation and niche markets.
3. Versatile Styling - The trend of creating products that can transition seamlessly between different contexts and occasions provides opportunities for disruptive innovation and maximizing consumer value.
Industry Implications
1. Apparel and Footwear - The apparel and footwear industry can leverage collaborative design and technical performance trends to create innovative products that cater to specific consumer needs and preferences.
2. Sporting Goods - The sporting goods industry can embrace collaborative design and versatile styling trends to develop products that appeal to both athletes and casual users, enhancing their overall experience.
3. Fashion and Streetwear - The fashion and streetwear industry can tap into the technical performance and versatile styling trends to create fashionable and functional products that cater to the needs of diverse consumer segments.
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